Paid Search Specialist
2 weeks ago
$24.50 - $35.00 (est. hourly)
Job Summary:
Our client is seeking a Paid Search Specialist o join their team in Seattle, Washington The Paid Search Specialist will be responsible for portions of the day-to-day execution of the company's multi-million dollar paid search advertising program; a critical component of the company's advertising strategy. This individual will assist in all aspects of the company's search campaigns including: setting up new campaigns, bid optimizations, ad copy writing & testing, A/B testing, analyzing, tracking, and optimizing cross-engine/cross-product performance.
Duties:
Achieve company goals via paid search
Manage day-to-day activities related to paid search advertising, including set-up, implementation, execution, and analysis of paid search campaigns with multiple objectives
Write, test, and optimization ad copy
Conduct keyword discovery, testing, and optimization
Intense focus on improving CPAs and ROAs
Report and analyze campaign performance on a daily, weekly, and monthly basis
Drive continuous improvement through implementation of new and creative ideas
Stay current on industry trends and best practices, focusing on how changes can improve company' program
Desired Skills/Experience:
Bachelor's Degree in a related field
2+ years recent paid search campaign management experience on account larger than $50,000 a month
Extensive knowledge of Google Advertisements and Microsoft Advertising
Skilled at paid search optimization techniques
Knowledge of fundamental campaign organization and best practices
Proficiency with Search Ads 360
Experience with Google Analytics
Benefits:
Medical, Dental, & Vision Insurance Plans
401K offered
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