Marketing Specialist
2 weeks ago
Marketing Specialist
City/State:
Burlington, Massachusetts
Last updated 1 days ago.
Seeking a talented and energetic Marketing Programs Specialist to join our fast-paced and fun marketing team located in Burlington, MA. The Marketing Programs Specialist will support with demand generation, events, and brand-awareness with an emphasis on digital marketing. Other channels include events, paid advertising and partner/industry affiliations. It is an exciting time to join a growing organization. This position will be reporting to the Marketing Director.
What you will be doing:
Assist in planning and developing marketing/content calendar, planning and executing events, and webinars
Contribute new and exciting content ideas
Working with Sr. Marketing Programs Manager, plan and execute digital campaigns including content creation and performance analytics
Set up and manage customer, channel, and business unit virtual events
Write content including blog posts, case studies, social media posts, emails, newsletters, and other marketing assets
Build, acquire, update and manage distribution list
Create an overall social media strategy and monthly calendar of activities
Assist in implementing plans to increase followers on popular social media websites such as Twitter, Facebook, YouTube and LinkedIn
Help create content as dictated by the quarterly campaign calendar to promote initiatives, releases, blogs and products
What you will be bringing:
At least 3 years of experience in marketing, social media marketing, and demand generation; high tech B2B experience a plus
BA/BS degree in marketing, communications, journalism, or related field; candidates with equivalent education plus relevant work experience
Integrated marketing experience preferred, with experience in technology industry experience a plus
Experience supporting sales to meet or exceed pipeline and revenue targets
Proficient in MS Office applications, such as Word, Excel, PowerPoint, CMS systems such as Marketo, Pardot., and Adobe Creative Suite
Mastery and fluency of the English language, in both verbal and written forms
Familiar with multi-social posting through programs such as Hootsuite
General knowledge of Search Engine Optimization and internet ranking for web content
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