Marketing Specialist

2 weeks ago


Oklahoma City, United States FGP International: Find Great People Full time

Marketing Specialist

City/State:

Burlington, Massachusetts Last updated 1 days ago. Seeking a talented and energetic Marketing Programs Specialist to join our fast-paced and fun marketing team located in Burlington, MA. The Marketing Programs Specialist will support with demand generation, events, and brand-awareness with an emphasis on digital marketing. Other channels include events, paid advertising and partner/industry affiliations. It is an exciting time to join a growing organization. This position will be reporting to the Marketing Director. What you will be doing: Assist in planning and developing marketing/content calendar, planning and executing events, and webinars Contribute new and exciting content ideas Working with Sr. Marketing Programs Manager, plan and execute digital campaigns including content creation and performance analytics Set up and manage customer, channel, and business unit virtual events Write content including blog posts, case studies, social media posts, emails, newsletters, and other marketing assets Build, acquire, update and manage distribution list Create an overall social media strategy and monthly calendar of activities Assist in implementing plans to increase followers on popular social media websites such as Twitter, Facebook, YouTube and LinkedIn Help create content as dictated by the quarterly campaign calendar to promote initiatives, releases, blogs and products What you will be bringing: At least 3 years of experience in marketing, social media marketing, and demand generation; high tech B2B experience a plus BA/BS degree in marketing, communications, journalism, or related field; candidates with equivalent education plus relevant work experience Integrated marketing experience preferred, with experience in technology industry experience a plus Experience supporting sales to meet or exceed pipeline and revenue targets Proficient in MS Office applications, such as Word, Excel, PowerPoint, CMS systems such as Marketo, Pardot., and Adobe Creative Suite Mastery and fluency of the English language, in both verbal and written forms Familiar with multi-social posting through programs such as Hootsuite General knowledge of Search Engine Optimization and internet ranking for web content First Name

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