Amplifier Category Manager

Job Description

Job Description
SUMMARY:
The Amplifier Category Manager serves as the key link between Korg USA and our manufacturing partners, Vox and Blackstar. In this role, you will collaborate closely with manufacturers to ensure optimal representation and support of products in the domestic market. Your primary responsibility will be to develop, present, and evaluate sales and marketing strategies aligned with the manufacturer's objectives for each brand. This entails working in tandem with Korg USA's Sales and Marketing teams to execute successful product launches, facilitate dealer acquisition, organize promotional events, manage end-of-life transitions, and drive other product-related initiatives. Furthermore, you will play a crucial role in communicating valuable insights, both opportunities, and threats, to our manufacturing partners, contributing to informed decision-making for future product development and enhancing overall partnership dynamics.

ACCOUNTABILITIES AND RESPONSIBILITIES:
Distribute Manufacturer & Product Information: Ensure timely dissemination of relevant manufacturer and product information to key stakeholders within the Korg USA organization.
Market Insight & Analysis: Act as the manufacturer's representative in the domestic market, continuously monitoring and identifying opportunities and threats. Conduct thorough market analysis to inform strategic decision-making.
Strategic Sales & Marketing: Develop, present, and assess sales and marketing strategies in alignment with manufacturer objectives for each product or category.
Conduct competitive analysis and market research to identify threats to and opportunities for relevant products & product categories
Performance Measurement: Evaluate the effectiveness of sales and marketing strategies by analyzing performance metrics. Utilize insights to refine approaches and optimize future initiatives.
Relationship Management: Foster collaborative partnerships with manufacturing partners, serving as a trusted point of contact and cultivating strong relationships.
Inventory Management: Monitor inventory levels to ensure Korg USA's stock commitment remains manageable.
Sales Collaboration: Collaborate with Sales to measure the effectiveness of strategies and campaigns, adapting as necessary to achieve success.
Assist and advise Vox Global Team on global asset/content development for their portfolio of products within the Vox brand.
Oversee execution of asset/content creation within Korg USA for VOX product categories.
Engage in regular communication with Manufacturing teams, for both Vox and Blackstar.
Product Lifecycle Management: Oversee the entire product lifecycle, from launch to end-of-life, ensuring smooth transitions and maximizing product success.
Continuous Improvement: Identify and implement opportunities for improvement in processes, strategies, and relationships, enhancing efficiency and effectiveness.
Key Account Visits: Travel with sales representatives to visit key accounts, gathering relevant data to report back to manufacturers.
Artist & Influencer Relations: Guide artist and influencer relations within the territory, leveraging these relationships to enhance brand visibility and engagement.

REQUIREMENTS / QUALIFICATIONS:
Bachelor's degree in Music Business, Business, Marketing or related field.
Previous experience in category management, product management, marketing management, or related roles within the musical instrument industry.
Proven track record of developing and implementing successful sales and marketing strategies.
Strong analytical skills, with the ability to interpret data and market trends to inform decision-making.
Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal teams and external partners.
Proficiency in Microsoft 365 and other relevant software applications
Ability to travel domestically and internationally as needed.
Knowledge of musical instruments and audio equipment preferred.
Strong organizational skills and attention to detail.
Ability to commute to Melville, NY three times per week, or as needed.
Ability to work independently and as part of a team in a fast-paced, dynamic environment.

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