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Marketing Manager

2 months ago

Columbus, United States GOJO, Makers of PURELL Full time

Information about #31586 Marketing Manager - eCommerce

Work Location:

This role can work remotely with quarterly trips to our customer in Washington and to our corporate offices in Ohio.

Formulated to Care

For more than 75 years, GOJO, Makers of PURELL has been powered by people who are energized by helping the world experience greater health and well-being.

The positive impact of our PURELL hand and surface hygiene solutions is driven by our global community of highly collaborative and talented team members who love to learn, innovate, care for each other, and deliver our Purpose of Saving Lives and Making Life Better.

Role Objective

As a core member of the GOJO Amazon team, the Marketing Manager owns the management of the detailed, complex and dynamic Amazon infrastructure. The manager primarily focuses on understanding and using critical thinking to navigate and problem solve in the continually changing areas of product, merchandising, sales and marketing.

This role owns qualitative and quantitative Amazon Merchandising initiatives, ensuring GOJO content aligns to Amazon-specific onsite shopper Content / Asset Development, New Item Creation, Catalog Attribution, IDQ Scorecard Management.

Essential Functions and Responsibilities Identifies Amazon content optimization needs; Coordinates with Marketing Services to create assets/copy; deploys assets within Amazon Vendor portal Consults with eCommerce team to evaluate current Product Detail Page optimization opportunities using insights including, SEO/Keyword Analysis and Advertising data trackers Leverages Amazon-specific content management tools to ensure GOJO products align to Merchandising IDQ Targets Owns New Item Set-up Process, including:

Amazon NIS template and VINE process Tracks Ratings & Reviews; develops product insights / opportunity for PDP content Identifies root-cause for suppression issues; works with key stakeholders to capture missing information; follows AMZ process to rectify Manages Amazon Brand Store Pages (B2B & B2C); develops/deploys brand store content to drive awareness of curated product mix Manages new organic content tools, including A+ Content, Posts, Q&A, video Leads development and deployment of Advertising assets Owns Brand Registry relationship and process Manages GOJO Authorized ReSeller Program and Policy Collaborate with Omnichannel Marketing ensuring Amazon content optimization insights leveraged across omnichannel account partners

#LI-Remote

Education and Experience Bachelor's degree in marketing or a related field strongly preferred Minimum of four (4) years’ relevant marketing experience Experience as a data analyst or marketer working directly with Amazon strongly desired Selected candidate must be very systems savvy:

able to move fluidly and efficiently among multiple data sources and derive insights from that data Supervision/Coordination

Reports to Vice President Sales and Marketing - eCommerce Works collaboratively with GOJO cross-functional partners in marketing, customer service, product management, finance, accounting, supply chain This role does not supervise GOJO team members Travel Requirements Overnight Travel - sporadic - required.

We are unable to provide immigration sponsorship for this role.

To Apply: To apply for this position, please complete the online application process. You will have an opportunity to include your resume and a cover letter. GOJO is an Affirmative Action/Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or status as an individual with a disability. Applicants must be lawfully authorized to work in the United States.

Recruiters, Search Agencies or others referring candidates to GOJO Industries, Inc. without written authorization from GOJO Industries, Inc. Human Resources will not be compensated in any way for their online referral even if GOJO Industries, Inc. hires the candidate. GOJO does not seek or respond to unsolicited resumes for positions that are not listed in the Careers section. #J-18808-Ljbffr