Marketing Director

5 days ago

South Bend, United States OPS Living Full time

Position Summary:

In alignment with regulations, policies & procedures, the Marketing Director is responsible for driving the census and maintaining a pipeline for generating maximum revenue from occupancy of the assigned community as well as establishing the OPS brand in the local market. This includes but is not limited to - Developing, pre-qualifying & tracking leads through CMS, implementing an impactful marketing mix for affordable assisted living, developing & monitoring referral relationships for maximum effectiveness, and spearheading the move-in process for timeliness & quality customer service experience in the process.

Leadership in Alignment with Values

Models strong belief in vision and core values with clear communication focused on core values

Encourages active participation in problem-solving with the team through listening, learning, and contributing to providing quality care in alignment with regulations, policies, and procedures

Leads the team in Doing the Right Thing and executing good judgment in the best interest of customers and OPS Living.

With Executive Director & Director of Business Development & Marketing, sets & communicates census goals and implements strategies to attain in the marketplace

Supervises activity and monitors the productivity of the Eligibility Coordinator

Drives resident and team engagement for quality outcomes and decreased turnover/move-out

Effectively resolves customer concerns through consistent problem resolution in alignment with policy

Participates in daily stand up meetings, weekly department head meetings, weekly sales team pipeline progress meetings, monthly team member meetings, monthly community education/events, and others as needed/requested

Models leadership and promotes work safe environment through Worker's compensation policies including PPE, fire extinguishers, and SDS.

Practices Open Door policy & provides frequent communication with team, residents, and community

Active participation in local business groups/associations

Creates an environment of belonging for team members, residents, and families

Daily walk-through of community to note any issues of grounds, process, team, and overall presentation for following though

Community Relations

Meets census goals to generate revenue for daily operations

Serves as a market expert on competitors and resources in market

Understand local market & business cycles to overcome obstacles

Conducts effective community tours for prospects, families, visitors, and guests

Ability to think strategically and adapt to the needs of the business demands

Work in tandem with Executive Director with support of Director of Business Development & Marketing to establish brand & marketing strategy for advertisement spending in the local area to generate quality leads

Responsible for managing the sales cycle from generating & pre-qualifying leads to supporting EC with resident documentation in CMS

Communicates sales activity updates (tours, move-ins, move-outs) daily with the community team

Partners with Eligibility Coordinator and Director of Health to appropriately schedule assessments & prepare compliance requirements on residents for move-in and level of care

Follows up timely on issues identified by potential residents, regulatory agencies, and Home Office visits

Develop referral sources and build community relationships and recognition of the OPS Living brand

Serve as a market educator on senior living service options and affordable senior living qualification requirements

Plans and coordinates special marketing events, with the Executive Director's approval

Generates accurate sales and marketing reports to Executive Director for operational oversight

Provides input into marketing budget for community and is responsible for managing department budget

Trains and engages community team in sales/marketing protocol for the quality presentation of community

Models flexibility and professional conduct in adjusting priorities to meet business demands

Reviews weekly move-in/move-outs and implements follow up plan for improvements & forecasting to meet goals

Processes and submits expenses monthly as well as budget data

Meets occupancy expectations

Maintain proactive communication with prospects, families/responsible parties, and community team via various forms of communication

Ensure systems are implemented for compliant move-in and payment before handing them off to the Director of Health and Business Office Manager

Manages monthly family/educational/community events in conjunction with Executive Director

Available to residents, team members, and families as needed

Other duties as assigned

Experience & Qualifications:

College degree preferred

Prior services sales experience with a record of closing sales & consistent performance

Enthusiasm for life and adding value to the lives of others

Persistence & motivation to achieve the end goal while navigating obstacles with finesse

Great communication skills to interact with various customers in presentations, conversations, and writing.

Experience with government payor programs highly desirable (Medicaid)

Previous leadership experience focusing on quality customer service

Resilience in finding a way of making a way through creative thinking and approach

Ability to work collaboratively and influence others on a team

Proven ability to juggle multiple priorities with success and find joy

Ability to meet deadlines with a professional demeanor

Ability to establish confidence and trust

Desire to act like an owner in day to day decision making and problem-solving as well as accountability

Demonstrated proficiency with computer programs such as Microsoft Office and the ability to learn OPS specific software

As required, OPS team members who drive OPS vehicles must review and sign the Driver's job description and be able to perform essential functions for safety.

Ability to work weekends, evenings, and flexible hours to ensure quality customer experience during prime service delivery days and times.

Job Type: Full-time

Pay: From $65,000.00 per year

Benefits:

401(k)

Dental insurance

Health insurance

Life insurance

Paid time off

Referral program

Vision insurance

Schedule:

8 hour shift

Monday to Friday

Weekends as needed

Ability to Commute:

South Bend, IN (Required)

Ability to Relocate:

South Bend, IN: Relocate before starting work (Required)

Work Location: In person

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