Digital Media Manager

Location:

Corporate Support - 109 Northpark Blvd., Covington, LA 70433

Pinch A Penny - 6385 150th Ave N, Clearwater, FL 33760

Company Overview

POOLCORP

is the leading business-to-business distributor of swimming pool and landscape supplies, equipment, and related outdoor living products. Through our subsidiaries, SCP Distributors LLC, Superior Pool Products LLC, and Horizon Distributors Inc., we operate in more than 420 wholesale Sales Centers worldwide with nearly 6,000 employees serving the needs of customers by offering a wide array of products and value-added support. Our Covington, LA headquarters provides exceptional support (i.e., IT, HR, Finance, Marketing, Legal, Purchasing, Sourcing, etc.) to each of our Sales Centers. Our extraordinary company culture encompasses a high work ethic, an entrepreneurial spirit, and a community presence all within a family-oriented work atmosphere. At POOLCORP, we strive to employ only the very best.

Why POOLCORP?

Because it's a place where you can make an impact and grow. At POOLCORP you'll find a wealth of opportunities that support your individual and long-term career goals. Our stable work environment is further enhanced by our generous compensation and benefits package. Publicly traded since 1995, POOLCORP is a global organization with a long history of continuous success - clearly making it an industry leader - in so many ways. So, end your job search here - at POOLCORP - Where Outdoor Living Comes to Life.

Job Summary:

The Digital Media Manager develops and oversees the execution of our digital marketing strategies, as well as runs the day-to-day operations and optimization of paid media and organic social media.

Responsibilities:

Develops and oversees the implementation of digital media strategies that improve brand awareness, boost engagement, and drive conversions

Establishes priorities and set campaign objectives, budget, and relevant KPIs

Conducts market research and competitor analysis to define realistic goals and identify more effective approaches to our digital marketing efforts

Creates guidelines for content production to ensure uniform brand messaging across all digital channels

Tracks campaign analytics and translates data into actionable insights that will help us optimize campaign performance and create more effective campaigns in the future

Prepares reports on campaign performance, behavior trends, or online traffic metrics and presents them to the rest of the team and senior leadership

Other job-related duties as assigned

Requirements:

Bachelor's degree in Business Administration, Marketing or similar discipline preferred

5 years of digital media management, paid search, and performance marketing experience

Experience forecasting and identifying trends and challenges

Expert knowledge of established and emerging search, social and programmatic platforms

Ability to demonstrate analytical skills, technical knowledge, and attention to detail

Ability to deliver strong, clear communication to vendors and internal employees

Ability to work in a fast-paced and dynamic working environment, supporting new products by a proven large-scale media property

Digital Marketing Certifications and experience preferred

Demonstrated experience with lead generation campaigns leveraging SEO, SEM, social (integrated digital media) and conversion rate optimization (CRO) tactics

Strong SEO, SEM and content marketing experience, including researching, planning and executing organic search campaigns

Bilingual, Military, Military Spouses and Veteran applicants are strongly encouraged to apply

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