Associate Category Manager

3 weeks ago

Bolingbrook, United States Ulta Beauty Full time
OVERVIEW

Experience the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our Marketing team is applying the latest technologies to personalize the buying experience of true beauty enthusiasts-in ways that surprise and delight. Building love and loyalty, one communication, one experience, one brilliant idea at a time. We represent the perfect blend of strategy and creativity. Of tactics and analytics. To make Ulta Beauty a brand guests will advocate for. Growing share of heart. Delivering with disciplined consistency. Whether your deepest passion is for design or content, strategy or data, or some combination of all things marketing, Ulta Beauty will provide significant latitude to explore your talents and passions, with opportunities to stretch and deepen, to grow and build. Truly, the possibilities are beautiful.

THE IMPACT YOU CAN HAVE:

he role of Category Manager, Ecommerce is responsible for increasing digital topline sales by optimizing conversion, profitability, and enhancing the overall site experience. This role brings a specialized focus on brand product strategies, leveraging expertise in digital merchandising, guest experience development and data analytics, this role plays a key part in ensuring that the online guest experience is seamless, intuitive, and highly satisfying. The Category Manager, Ecommerce collaborates cross-functionally with the Marketing and Merchandising team aiming to meet or exceed online sales and Key Performance Indicators (KPIs) while keeping the guest at the forefront. The Category Manager, Ecommerce will develop digital strategies that amplify brand product strategies, aligning with the broader enterprise goals.

CORE JOB RESPONSIBILITIES:
  • Digital Channel and Merchandising Strategy: Drives digital strategies, emphasizing priority brands products and digital features to translate insights into actionable on-site plans. Puts a key focus on sampling to help promote trial, drive sales, and encourage repeat product purchases across the enterprise.
  • Sales and Profitability: Accountable for overseeing the performance of the online sales for priority brands and/or a merchandising category, staying connected with the Merchandising team in the event of sales declines. The collaboration between teams ensures action to make necessary adjustments and implement strategies to address the downturn in online sales.
  • Marketing: Create comprehensive Email/Mobile/Site marketing strategies to optimize profitable sales in alignment with Merchandising strategies and priorities. Collaborate with broader working team to drive the creation of compelling and engaging content and ensure cohesive and impactful messaging. This includes overseeing the email calendar, pagination, and spearheading the creation of an exceptional guest experience. Utilizing data-driven insights, measure and analyze the site engagement and adjust exposure to improve performance. Additionally, serve as the liaison with the Digital Marketing team providing support for paid search and affiliate strategies as needed.
  • Digital Experiences: Stay connected with the Digital Experience team about emerging digital features and technologies specifically related to product. Actively explore, consult, and market new tools and functionalities to improve the online shopping experience and drive sales.
  • Reporting and Analysis: Communicate essential digital metrics such as traffic, conversion rates, and engagement for specific brands/categories, and crafting strategic recommendations to enhance and expand their online performance. Collaborates closely with the Demand and Conversion team to align efforts.
  • Event Execution: Play a key role in shaping our events (tentpole, trend, online only, etc) into the best guest-centric experience. This involves adapting the strategy into a digital execution with a seamless digital experience in partnership with all cross functional partners (Integrated Marketing, Merchandising, Digital Merchandising and Demand and Conversion teams.)
ADDITIONAL RESPONSIBILITIES:
  • Brand Partnership: Partners with Omni Merchants and identified high priority brands to share digital insights and recommendations.
  • Digital Merchandising: Partner with Digital Merchandising team to increase product visibility/exposure, brand listing pages, product detail page, etc. Ensure a consistent consumer experience across the site.
  • Trend: Proactively assess and monitor the digital competitive landscape and marketplace to determine potential opportunities or threat.
  • Collaboration: Support and maintain internal and external relationships; including Distribution Centers, Merchandising team, Member Marketing, Digital Operations & Experience, Creative team, Merchandise Planning & Inventory
THE ESSENTIALS FOR SUCCESS:
  • Bachelor's Degree preferred or relevant work experience.
  • 3-5 years of digital experience in a similar role
  • Excellent verbal and written communication skills as well as strong listening skills
  • Ability to plan and prioritize effectively and stay organized in a fast-moving business.
  • Creative problem solver with an innovative mindset
  • Strong Microsoft Office skills with solid proficiency in usage of Excel.
  • Strong financial and analytical aptitude, ability to analyze the businesses' opportunities and risks, and develop solutions. Prior experience with a web analytics tool like Adobe a plus
  • Professionalism and confidentiality required both internally & externally.
  • Effective cross-functional collaboration skills. Works in a team environment as well as independently.
  • Strong enterprise mindset with demonstrated enterprise thinking and strong business acumen.

ABOUT

At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty's own private label. Ulta Beauty also offers a full-service salon in every store featuring-hair, skin, brow, and make-up services.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

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