Marketing Operations Specialist

3 weeks ago

Boca Raton, United States NewsMax Media Full time
Responsibilities:

  • Infrastructure Management: Build and manage promotional infrastructure in CRM to support marketing campaigns.
  • eCommerce Site Management: Create, update, and maintain online order forms and order confirmations.
  • Polls and Surveys: Create, update, and maintain marketing polls and surveys to gather valuable insights and track results.
  • Collaboration: Collaborate with various departments including Call Center, Customer Service, Graphics, Circulation, to develop and execute marketing promotions.
  • URL Management: Assign and track URLs, domains, and vanity URLs for each marketing campaign.
  • Display Marketing Management: Maintain and manage marketing assets on our website, including banners and e-commerce, using DFP and tracking tools.
  • Reporting: Create, manage, and update marketing reports on a daily, weekly, and monthly basis to monitor campaign performance.
  • Marketing Asset Management: Manage and maintain marketing creative assets, information, and tracking for reporting purposes, ensuring organization and accessibility.
  • Support: Support Marketing Department team members by staying organized, facilitating metrics of success, and ensuring projects stay on track.
Skills Required:
  • Working knowledge HTML/CSS coding
  • CRM/CMS management
  • Intermediate or Expert Excel/SQL skills
  • Highly organized with unparalleled attention to detail
  • Adaptability and ability to multitask
  • Excellent communication and time management skills
  • Problem-solving abilities and ability to stay calm under pressure
  • Technical savvy with a self-guided approach
Qualifications:
  • Bachelor's degree preferred, preferably in Marketing, Business, or related field
  • 1-3 years of marketing experience, preferably in a mixed direct response marketing role
  • High attention to detail and ability to audit own work for accuracy and quality
  • Proven analytical and quantitative skills with a basic understanding of marketing/retention metrics
  • Ability to work independently, be self-motivated, and results-oriented while being an excellent team player
  • Expertise in Excel, SQL database management, and Microsoft Office programs
  • Creative thinker with excellent communication, interpersonal, organization, and time-management skills

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