Marketing Analyst

WHO IS WILSON DANIELS?

Founded in 1978, Wilson Daniels is a fully integrated, family-owned marketing and sales company representing a highly selective portfolio of the world’s most distinctive wines. Wilson Daniels continues to pursue and elevate the standards of excellence set by founders Win Wilson and Jack Daniels through developing long-term, strategic partnerships with luxury producers that possess profound respect for terroir and are benchmarks in their region.

COME WORK WITH US

We inspire and promote a passion for wine from the most distinguished properties and terroirs around the world through exceptional marketing, education, and brand-building. We develop mutually rewarding, long-term relationships with our employees and winery and trade partners, while striving to be globally recognized as the leader in fine wine, setting the standard for integrity, quality, and excellence.

We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit, and business need.

ABOUT THE JOB

Reporting directly to the Vice President of Marketing, this positions provides valuable analysis and actionable insights that will be used to inform portfolio and brand strategy, develop and evaluate marketing plans, and assess brand performance vs competitors and goals.

The successful candidate will be able to analyze quantitative and qualitative data, identify trends, understand and monitor market and competitive dynamics, and recommend actions/strategies to improve business performance. This position requires outstanding analytical skills, strong communication skills, detail orientation, and the ability to manage and prioritize multiple tasks and deadlines. Candidates should demonstrate initiative, the ability to work collaboratively, and possess a ‘roll up the sleeves’ willingness to help others and contribute to the overall Team’s success.

THE DAY-TO DAY

• Conduct comprehensive Monthly and Quarterly Brand Reviews that analyze Shipment, Depletion, Accounts Sold and Velocity performance vs prior year and vs goal, and identify issues to be addressed
• Recommend product allocations by SKU and Market based on brand strategy, performance metrics, and market trends
• Analyze IRI/Nielsen data to understand category/brand trends, performance vs competitors, and identify future growth opportunities
• Maintain and update comprehensive Master Pricing Grids for assigned brands
• Collaborate with Brand Managers and Finance Manager to track and monitor Marketing and Field spend vs plan and identify issues/anomalies
• Collaborate with Operations Team on new Item Set-Up, communicating product specs, and managing allocations and their expirations
• Conduct ad hoc analyses to gain insights into SKU/brand/company performance and make recommendations for actions to be taken to improve
• Other tasks as assigned

AM I THE RIGHT FIT?

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s Degree
• 2-3 years of work experience in a Business Analyst/Marketing Analyst role, or similar
• Beverage Alcohol experience a plus
• Wine knowledge, Passion for wine and food/wine culture a plus
• Effectively present information verbally and in writing, communicating with managers, suppliers, distributors, vendors, and accounts
• Present recommendations in a concise, persuasive manner, both written and verbal, to all levels of employees, trade partners, customers and suppliers
• Prepare effective reports, presentations and business correspondence
• Perform basic business and wine industry calculations such as currency exchange rates, discounts, commissions and margins
• Analyze sales performance data (depletions, shipments, revenue, profit) and identify actionable insights
• Utilize Excel & PowerPoint to analyze and present data & recommendations in a persuasive and impactful way
• Ability to sit up to two hours in an office and up to 6 hours in an airplane or train
• Ability to work a flexible schedule that may include some evenings, weekends and travel