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Director of Creative and UX

3 months ago

Draper, United States Pluralsight Full time

PLURALSIGHT, LLC

Director of Creative and UX

DRAPER ,

Utah

Apply Now

Job Description:The Director of Creative and UX is responsible for bringing to life Pluralsight's brand and consumer-centric marketing strategies through creative design and UX experiences. With a key focus on CRM, digital and mass media channels, this role will drive the creative direction and execution leading a team of design, video, UX, and other production professionals. This person will create relationships across the core marketing BU leaders (B2C, B2B and Public Sector) and support functions (Media, Site Testing and Optimization) and collaborate to deliver relevant business results. Having a balance of experience across both brand and performance (direct response) marketing will be imperative. This position will oversee the creative process, lead their team, and ensure successful project outcomes. Who you're committed to being:*You love to oversee projects and a team to create the best content.* You bring brands to life through your marketing strategies.* You are driven by collaboration, not ego.* You are detail and process oriented.* You enjoy learning and are open to new ways of doing things. What you'll do:*Drive an overarching consumer-centric (B2C, B2B, Public Sector) approach to digital and mass media design and creative, across all creative stages - from strategy and planning through concepting and design to final production.* Gain deep understanding of key customer segments and goals, and develop creative that aligns to each segment's approach, psychographic, and behavioral attributes.* Drive and direct the creative team and external partners on creative strategy and deliverables for all omni-channel campaigns. Channels include display, social, affiliate, email, online video, blog, landing pages, PR, sales, and events.* Visualize and visual guidelines for the Pluralsight brand creative, tone and voice that supports brand positioning; ensuring those guidelines are documented, communicated and maintained.* Continuously promote and evolve the brand style guide to drive brand consistency across channels.* Develop strategic and personalized UX designs, working with Site, Media and Testing and Optimization teams to drive increase in site conversion rate.* Deep dive on campaign creative performance results and optimize based on key findings. Experience you'll bring:*Passionate about brand building and creative storytelling.* An understanding of marketing across multiple channels (digital, field, events, PR, web, sales) and experience driving a unified vision across those channels.* Knowledge of branding from the visual perspective.Requirements:*6-8+ years experience in brand creative, direct response performance creative, design, and creative leadership.* Experience in developing customer-centric UX experiences.* Demonstrated proficiency in building dynamic campaigns and programs. Why you'll love working here:*We're remote- and hybrid-friendly* We're mission driven and values guided* We have a strong commitment to diversity and belonging* We cultivate a culture of trust, autonomy, and collaboration* We're lifelong learners and champion team member growth and advancement* We've got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more. About us:We're Pluralsight, the technology workforce development company that helps teams build better by knowing more and working better together. Using our Skills, Flow, and Cloud product, teams can develop critical skills, improve processes and gain data-driven insights. We're a community of growth seekers and lifelong learners who are out to do big things that make a difference in people's lives, and... For full info follow application link.

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