Director of Marketing and Strategic Communications

4 weeks ago

West Memphis, United States CareerBuilder Full time

Arkansas State University Mid-South is seeking a highly motivated and skilled professional to create, implement, and direct a strategic marketing plan to support and advance ASU Mid-South to both internal and external audiences. Reporting to the Vice Chancellor for Institutional Advancement and working in close collaboration with Academic and Student Affairs Divisions, this varied and exciting position serves as a member of the institutions senior management team.
Responsibilities include:
Supporting the colleges enrollment management plan and strategic initiatives by developing and implementing a cohesive plan for messaging, branding, advertising, and marketing of ASU Mid-South and its individual program and service areas, with special emphasis on recruitment, retention, and community awareness.
Coordinating the design and implementation of comprehensive and measurable marketing strategies in support of the colleges mission and strategic objectives, to include: written communications (press releases, annual reports, email blasts, etc.); electronic media communications (web, app, and social media); visual communications (photography, videos, and graphic design), and storytelling (alumni, student, and faculty profiles; media interviews; community presentations; etc.).
Working with the Student Affairs Division to create, promote, and conduct initiatives in support of student enrollment, retention, and success, including on- and off-campus recruiting events, registration events, student activities, and other student-related programs and services.
Working with the Learning & Instruction Division, as well as with other individual programs (Literacy/ESL, Adult Ed/GED, Academic/Transfer, Workforce Training, Business and Community Education, ASBTDC), to design and deploy program-specific marketing strategies and materials that inform internal and external audiences of their opportunities and benefits.
Supporting the Advancement Division by providing marketing, communication, and staffing support for college fund?raising and other advancement activities, and by engaging in professional development in support of higher education marketing and advancement.
Performing other duties as assigned.
Qualifications:
Bachelors degree in Marketing and Communications, or a related field, from a regionally-accredited college or university.
A minimum of six (6) years of progressively responsible experience in marketing, advertising, branding, and communications required. Prior marketing experience in higher education is strongly preferred; prior community college experience a plus.
Candidate must have effective interpersonal skills and the ability to communicate clearly and concisely, both orally and in writing, with a diverse audience across multiple platforms.
Highly developed organizational, consultative, and collaborative skills, including the ability to lead and work within a creative team. The ability to maintain a flexible work schedule to include occasional evening and weekend hours, as needed, is a must.
Proficiency with Microsoft Office, Adobe Creative Suites, and with web and marketing automation software as well as familiarity with evolving communications technologies, and experience in implementing and integrating new media.
Must be committed to the open door philosophy and mission of the community college.
Salary: $62,500 with competitive benefits package available including retirement; health, life, dental & disability insurance and educational discounts for employee and family.
Required Application Materials:
letter of application specifying the position of interest,
completed Arkansas State University Mid-South application for employment including contact information for three professional references,
resume or curriculum vitae
copy/copies of college transcripts
Please submit all requested materials to:
Arkansas State University Mid-South
ATTN:Human Resources
2000 West Broadway
West Memphis, AR 72301
Please note that ASU Mid-South requires a criminal background check as part of the employment process.
ASU Mid-South and the Arkansas State University System are Equal Opportunity/Affirmative Action Employers.

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