Senior Upstream Product Manager
3 weeks ago
Careers that Change Lives
General Surgical Technologies Business Unit (GST BU) is one of four new Business Units established within Medtronic's new Surgical OU in 2023. Surgical was previously known as Surgical Innovation and Surgical Robotics.
GST BU is a diverse business unit with 4 different areas of focus: Hernia, Wound Management – which includes sutures – Access & Instruments (A&I) and Smoke / Electrosurgery. GST is the foundation of our Surgical OU and delivers products touching 50 million of patient every year, which is more than one patient every second. This BU is growing by focusing on a strong portfolio but also delivering innovative products.
As a Senior Marketing Product Manager within the GST BU Upstream Marketing team you will focus on the A&I portfolio and support innovative projects to grow this business. You will work closely with our Core Team Lead, Global Downstream Marketing and Regional Marketing, R&D, Project Management and other cross-functional departments to develop new products. Your activities will include customer needs establishment, business case evaluation, product testing organization and product selection to grow the business. In coordination with Marketing leadership, you will determine the business strategy of the segment and the long-term vision by analyzing competitors’ strategies, pricing and market trends in the in market. You will conduct and interpret market research results to make sure our strategy and positioning truly reflects our customers’ needs. You will analyze competitive information and recommend product enhancements or developments. You will interface with customers in development of surgical A&I product plans.
We value what makes you unique. Be a part of a company that thinks differently to solve problems, make progress, and deliver meaningful innovations. This role is open to remote in the United States.
A Day in the Life
Develop and implement overall A&I product strategies and product integration into various market segments.
Analyze market opportunities and risks on a continuous basis. Present analysis to management team and develop strategies for improvement.
Provide and represent business leadership for A&I Product Development teams to create performance and launch requirements for each product.
Create accurate forecasts, working cross-functionality ensure availability of products within acceptable inventory levels.
Create strategic direction of international product and competitive positioning. Drive brand message through internal and external communications.
Build relationships with key physicians and KOL’s regarding market research, potential projects to complement product development and positioning strategies.
Coordinate communication strategy with key physicians, sales organization and Medtronic corporate communications/investor relations.
Ensure personal understanding of all quality policy/system items that are personally applicable. Follow all work/quality procedures to ensure quality system compliance and high quality work.
Travel approximately 15%
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