Head of Marketing

3 weeks ago


Charlotte, United States Luciddronetech Full time

Role Overview We are seeking a visionary Head of Marketing to spearhead our marketing strategies and initiatives. The ideal candidate will be a master of demand generation, sales enablement, and have a robust background in startup environments, preferably within the hardware or robotics sector. A key requirement for this role is expertise in HubSpot, as we leverage this platform extensively for our marketing activities. This position demands a strategic thinker with a knack for data-driven decision-making, creative problem-solving, and hands-on execution. Your contributions will be crucial in scaling our revenue, driving market penetration for our innovative products, and furthering our mission to uplift humanity. Company Overview Lucid Bots, Inc. (formerly Lucid Drone Technologies) is a venture-backed startup developing autonomous drones and other robotic products for labor-intensive jobs. Since its founding in 2018, the company has participated in the world-renowned Y Combinator startup accelerator program, raised venture capital from Silicon Valley insiders, and hired top emerging talent in the drone industry. The company was recently recognized as Charlotte’s third fastest growing company and has ambitious plans for continued growth. The future of Lucid is what drives us every day. We aim to build a world where responsible robotics enable people to pursue a higher quality of life. The future of Lucid is what drives us every day. We aim to build a world where responsible robotics enable people to pursue a higher quality of life. We have three fundamental beliefs about the future: Robots are the future of manual work. Everything that moves will be automated. Robots and automation have the ability to unlock new levels of abundance and prosperity. Our mission is to elevate efficiency, safety, and humanity by creating the world’s most productive robots. Our core values are safety/quality, growth, humility, teamwork, and being customer-driven. We believe that by living these core values, we will create a better world through our work. We are looking for that special someone who is excited to work with a small creative team as a critical member of the team based out of our Charlotte location. Responsibilities Develop and execute comprehensive marketing strategies to enhance awareness of our products and innovations. Lead demand generation campaigns, utilizing HubSpot to its fullest potential to ensure market share growth and increased customer engagement. Implement sales enablement strategies that empower the sales team with the tools and knowledge needed for success. Oversee the production of all marketing materials, ensuring they align with our brand's message and goals. Analyze marketing data and trends to adjust strategies and plans, ensuring they meet market demands and stay ahead of competitors. Work closely with product development to ensure marketing strategies align with product offerings and market needs. Lead and develop the marketing team, fostering a culture of creativity, innovation, and accountability. Excel in using marketing data to inform and justify strategies, demonstrating an analytical approach to market trends and campaign performance. Qualifications Proven experience in a Head of Marketing or related role, with significant accomplishments in demand generation and sales enablement. Expertise in using HubSpot for marketing automation and CRM functions. Strong background in data analysis with an ability to leverage marketing data to drive strategic decisions. Experience in the hardware or robotics industry preferred. Demonstrated ability in developing strategies and business plans for all marketing aspects. Exceptional leadership, organization, and communication skills. BSc/BA in business administration, marketing, communications, or a related field; MSc/MA is a plus.

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