Marketing - Product Marketing Analyst
3 weeks ago
TruLab, Inc. is an RTP-based mobile technology company that provides biosample tracking and management solutions for clinical trials. TruLab’s mission is to eliminate loss of samples provided for research by patients. The TruLab solution empowers drug developers to track biosamples from the point of collection in real-time and ensure protocol compliance and data integrity in clinical studies. Founded in 2018, TruLab has a vision to bring much needed innovation to biosample tracking to advance the research and development of new medical therapies.
Position Overview:
The Product Marketing Analyst is a full-time role located in RTP, NC. We are seeking an enthusiastic and driven Product Marketing Analyst to join our dynamic marketing team. This entry-level position is ideal for someone passionate about embarking on a marketing career and eager to gain hands-on experience in various aspects of the field. The successful candidate will support the execution of marketing strategies and campaigns across multiple channels, assist with event planning, contribute to social media efforts, and help with market research and data analysis. This role provides a unique opportunity to explore different areas of marketing while contributing to the growth and success of our brand. This individual will work closely with the TruLab product team and will report to the leadership team of TruLab.
What You’ll Do:
Assist in the development and implementation of marketing strategies and campaigns to promote our products and services.
Support the coordination and execution of marketing events and tradeshows, including logistics, registration, and vendor management.
Contribute to the creation of marketing materials, such as brochures, flyers, and digital content, ensuring brand consistency using tools like Canva, Adobe, and video editing software.
Maintain and update the WordPress website.
Conduct market research to gather insights on industry trends, competitor analysis, and customer behavior.
Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
Maintain social media accounts, including content creation, posting schedules, and engagement with followers.
Collaborate with external agencies and vendors to execute marketing programs.
What You’ll Need:
Bachelor’s degree in Life Sciences, Communications, or a related field
Familiarity with marketing computer software and social media platforms preferred but not required.
Basic knowledge of market research techniques and databases.
Excellent organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.
Ability to work effectively in a team environment as well as independently.
Creative thinker with strong problem-solving skills.
What You’ll Get:
Exposure to all aspects of building a growth technology company
Close contact with TruLab’s experienced leadership team
An opportunity to have a voice in major decisions
To be part of the team revolutionizing sample tracking and advancing clinical research
Opportunities to advance and develop as the company grows
This is an
entry-level position
and ideal candidates are recent graduates with a
3.7 GPA
or higher. For more information, please contact Danny Sharman at danny.sharman@trulab.com
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