Brand Manager

3 weeks ago

West Columbia, United States CareerBuilder Full time

Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia, Berkley,

Fenwick, Frabill, PENN, Pflueger, Plano, Savage Gear, Shakespeare, SpiderWire, Ugly Stik, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.

But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity.
Brand Managers play a pivotal role in building and executing integrated brand plans and are looked upon to lead our cross functional teams to drive business and brand growth. Brand Managers define and oversee brand positioning, develop and lead execution of commercialization plans, inform innovation and activation strategies, and partner to drive go-to-market activities. Key capabilities include Insights and Analytics, Strategy, Innovation, Brand Communication and Activation, Pricing, and Financial Management. A passion for driving results as well as an aptitude for leading teams and fostering cross functional collaboration are critical to success. Capability details include:
Insights & Analytics
Translates data to insights, insights to actionable strategies, and strategies to execution
Demonstrates a curiosity for consumer understanding that yields proprietary insights and strategies used to create and sustain competitive advantage with consumers and customers
Educates others on the consumer and marketplace providing context for strategies and priorities
Translates data to insights, insights to actionable strategies, and strategies to execution
Understands key marketing metrics, drivers of each, and can connect insights to strategies and priorities
Identifies knowledge gaps and champions analyses or new studies to fill these gaps
Strategy
Develops multi-year strategies and tactical plans for the brand to drive sales and market share growth, enhanced profitability, and brand strength
Establishes or sustains a clear and differentiated global brand positioning supported by visual and verbal identity communication standards
Leads the annual brand planning process to establish the Product, Packaging, Price, Promotion, Distribution, and Communication priorities for the brand
Sets and drives the brands portfolio strategy including brand architecture, innovation cadence and vitality targets, channel strategy and segmentation, and promotion strategy including frequency and depth.
Outlines brand communication priorities to internal and external marketing partners to enable effective omnichannel execution and a consistent brand experience
Innovation
Champions an innovation agenda for the brand that is deeply rooted in consumer understanding, macro trends, and market or competitive intelligence while disciplined to the brands position and its equities
Challenges status quo and brings new means for stimulating creativity and idea generation that yields market or brand development opportunities
Authors compelling concept statements for innovation using in-field experience as well as qualitative and quantitative research to prioritize development of ideas
Develops, in partnership with Product Marketing and R&D, an innovation strategy for the brand

Brand Communication and Activation
Creates plans and briefs internal and external creative partners to execute persuasive communications, at key moments in the shopper journey, to drive purchase intent and brand appeal
Establishes clear marketing and communication objectives for brand communications
Leads the cross functional marketing team to develop and execute integrated plans for the brand, key product launches, and other commercial initiatives, including merchandising, promotion, and retail marketing
Partners with the Retail Marketing and Sales teams to create and execute programs that drive placement, associate education and advocacy, in-store brand presence as well as foot traffic and sell-through
Partners with the Marketing Communication and Digital Marketing teams to develop campaign creative, communication priorities, and budgets for individual tactics.
Utilizes ROI analysis where possible to measure effectiveness, recommending spend optimization as needed.
Pricing
Uses shopper insights, POS data, and market landscape understanding to recommend base and promotional pricing strategies and guardrails
Utilizes product and pack configurations and brand architecture to drive Average Unit Retails while sustaining brand price positioning and margin goals
Understands and helps manage pricing waterfall through customer programming and pricing strategies
Financial Management
Strong financial acumen, including comprehensive understanding of a P&L and how we can influence results through volume, mix management, pricing, and cost levers
Utilizes financial data and analysis to calculate ROI for marketing initiatives
Adept in margin mix modeling to inform portfolio and innovation planning
Qualifications
Brand Managers are expected to be fully operational in most capability areas and operate day to day with minimal guidance and direct coaching. An ideal candidate will likely have:
Bachelor's degree in marketing, business, or a related field; MBA or relevant certifications are a plus
5+ years of progressive experience in brand management or marketing, within outdoor industry a plus
Experience developing and executing successful brand strategies
Strong leadership, team management, and mentorship skills
Exceptional strategic thinking and analytical abilities

#J-18808-Ljbffr

  • Brand Manager

    3 weeks ago

    West Columbia, United States Pure Fishing Full time

    Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia, Berkley, Fenwick, Frabill, PENN, Pflueger, Plano, Savage Gear, Shakespeare, SpiderWire, Ugly Stik, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the...

  • Brand Activation Manager

    4 days ago

    Columbia, United States Advantage Sales and Marketing, LLC Full time

    Minimum: USD $73,000.00/Yr. Maximum: USD $78,000.00/Yr. NUTRL Brand Activation Manager (BAM) Employment Type: Full Time Duration: 10 weeks Location: COLUMBIA, MO Summary: Join the world-renowned Anheuser-Busch family, where passion meets innovation. We are seeking a dynamic and strategic Brand Activation Manager to drive brand presence, sales, and consumer...

  • Brand Activation Manager

    13 hours ago

    Columbia, United States Advantage Solutions Full time

    NUTRL Brand Activation Manager (BAM) Employment Type: Full Time Duration: 10 weeks Location: COLUMBIA, MO Summary: Join the world-renowned Anheuser-Busch family, where passion meets innovation. We are seeking a dynamic and strategic Brand Activation Manager to drive brand presence, sales, and consumer engagement for the NUTRL brand in COLUMBIA, MO. As a...

  • Brand Activation Manager

    7 days ago

    Columbia, United States Advantage Solutions Full time

    NUTRLBrand Activation Manager(BAM) EmploymentType: FullTimeDuration: 10weeksLocation:COLUMBIA, MO Summary:Join the world-renownedAnheuser-Busch family, where passion meets innovation. We areseeking a dynamic and strategic Brand Activation Manager to drivebrand presence, sales, and consumer engagement for the NUTRL brandin COLUMBIA, MO. As a pivotal member...

  • Brand Manager

    3 days ago

    West Hollywood, United States Strategic Employment Full time

    Our client, a Hollywood-based company specializing in music, entertainment, and brand merchandise, is seeking a talented Brand Manager to join their growing team. This role will involve acting as a liaison between the company and the talent, while developing merchandising strategies and goals for a mix of exciting clients.Term: Full Time/Direct HireLocation:...

  • Senior Marketing

    1 week ago

    West Columbia, United States Human Capital Solutions Full time

    Locations acceptable : Greenville, SC. Hybrid with some travel Summary: Our client, a leading manufacturer of faucets, fittings and specialty products and accessories is hiring a Senior Marketing and Global Brand Manager. This role will be responsible for developing and executing comprehensive marketing plans and strategies to achieve company objectives and...

  • Brand Manager

    3 weeks ago

    West Caldwell Twp, United States Kiss My Face Full time

    Company Description Kiss My Face is a leading brand in the natural wellness space, committed to providing accessible, nature-driven personal care products. With a focus on natural ingredients and sustainability, Kiss My Face offers a range of products including purely mineral sunscreens, organic soaps, and healthy oral care solutions. The company has been a...

  • Brand Activation Manager

    4 weeks ago

    West Ocean, United States Advantage Solutions Full time

    Brand Activation Manager (BAM) Employment Type: Full TimeDuration: 18 weeksLocation: Ocean City, MD Summary:Join the world-renowned Anheuser-Busch family, where passion meets innovation. We are seeking a dynamic and strategic Brand Activation Manager to drive brand presence, sales, and consumer engagement for key brands in Ocean City, MD. As a pivotal member...

  • Brand Activation Manager

    6 days ago

    Columbia, MO, 65201, Boone County, MO, United States Advantage Solutions Full time

    NUTRL Brand Activation Manager (BAM) Employment Type: Full TimeDuration: 10 weeksLocation: COLUMBIA, MO Summary:Join the world-renowned Anheuser-Busch family, where passion meets innovation. We are seeking a dynamic and strategic Brand Activation Manager to drive brand presence, sales, and consumer engagement for the NUTRL brand in COLUMBIA, MO. As a pivotal...

  • Brand Marketing Assistant

    2 weeks ago

    Columbia, United States DreamCrafters Management Full time

    Job DescriptionJob DescriptionWe are searching for a motivated Brand Marketing Assistant to join our sales and promotional marketing department. The Brand Marketing Assistant will help exceed company and client goals by assisting the Marketing Manager with developing unique campaigns and programs to appeal to consumers and increase client revenue. We provide...

  • Senior Manager of Brand and Creative

    3 days ago

    West Valley City, United States Filevine Full time

    Do you thrive at the intersection of brand strategy and creative execution? Are you passionate about building a powerful brand voice and translating it into engaging experiences? If so, then Filevine wants to hear from you! About Filevine: Filevine is changing the way legal work gets done for law practitioners and their clients. As the leading legal...

  • Brand Representative

    2 weeks ago

    West Palm Beach, United States Summit Strive Consulting Full time

    Job DescriptionJob DescriptionPosition: Brand RepresentativeAre you a charismatic individual with a passion for connecting with people and a drive to expand your skill set? Our company is searching for a dedicated Brand Representative to join our team. Embracing a culture of diversity, inclusivity, and professionalism, we offer abundant opportunities for...

  • Supply Chain Manager

    1 week ago

    West Columbia, United States FPC of Greensboro, NC Full time

    Fantastic opportunity to manage the supply chain for a global leader of industry-leading CPG brands. This individual will have SCM ownership for a specific brand(s) and manage purchasing, planning, inventory and distribution for finished goods content. Key qualifications: Strong SCM process acumen including planning, operational excellence and inventory...

  • Accounting Manager

    4 days ago

    West Columbia, United States Pure Fishing Full time

    Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia, Berkley, Fenwick, Frabill, PENN, Pflueger, Plano, Savage Gear, Shakespeare, SpiderWire, Ugly Stik, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the...

  • Accounting Manager

    2 days ago

    West Columbia, United States Pure Fishing Full time

    Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia, Berkley, Fenwick, Frabill, PENN, Pflueger, Plano, Savage Gear, Shakespeare, SpiderWire, Ugly Stik, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the...

  • Brand Director

    1 week ago

    West Hollywood, United States Battery USA Full time

    Brand Director - Los Angeles Battery, a 3-time Ad Age Creative Agency of the Year. With top clients like Royal Bank of Canada, EA Games, and Netflix this is an opportunity to join a focused team driven by creativity, innovation and results. Overall Primary Duties and Responsibilities Will report to our Group Brand Director and manage Brand team members...

  • Brand Director

    4 weeks ago

    West Hollywood, United States Battery Full time

    Brand Director - Los Angeles Battery, a 3-time Ad Age Creative Agency of the Year. With top clients like Royal Bank of Canada, EA Games, and Netflix this is an opportunity to join a focused team driven by creativity, innovation and results.Overall Primary Duties and ResponsibilitiesWill report to our Group Brand Director and manage Brand team members...

  • Digital Marketing Manager

    5 days ago

    West Columbia, United States Mishimoto Full time

    About Mishimoto Mishimoto is the flagship brand of Resource Intl., an industry-leading engineering firm specializing in performance automotive products. We make the best cooling systems for our favorite performance cars. We move fast, we are driven to win, and we know it is important to be cool, whether it's under the hood of a car or at an awesome place to...

  • Digital Marketing Manager

    2 days ago

    West Columbia, United States Mishimoto Full time

    About Mishimoto Mishimoto is the flagship brand of Resource Intl., the world leader in performance cooling products, was created for automotive enthusiasts by automotive enthusiasts. Established in 2005, we have two decades of experience in working toward our goal of providing superior cooling system upgrades. Mishimoto has produced a line of upgrades to fit...

  • Director of Brand Marketing

    3 days ago

    West Palm Beach, United States Revive MD Full time

    THE ROLE: MARKETING DIRECTOR The Marketing Director will serve as a key member of Revive by building effective multi-year marketing plans that deliver on brand aspirations and business objectives. They are a marketing strategist, brand steward and creative visionary and lead a growing small team of social media, ad buyers, creative and marketing generalists....