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Marketing Manager Merchandising

3 months ago

Culver City, United States Amazon Full time

Description About Amazon Music Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Everyone on our team has a meaningful impact on product features, new directions in music streaming, and customer engagement. We are looking for new team members across a variety of job functions including software engineering/development, marketing, design, ops and more. Come join us as we make history by launching exciting new projects in the coming year. In this role as Marketing Manager you will be responsible for defining strategy, planning and execution of site merchandising tactics on Amazon.com to drive customer growth for Amazon Music. Your mission is to help Amazon Music scale globally and you will work cross-functionally across growth, product, promotions, and BI to drive the growth of Amazon Music. You will play a crucial role in optimizing marketing placements, enhancing brand presence, and driving conversions to acquire and engage customers. You are a data-driven marketer and a leader who’s particularly energized by driving aggressive growth and looking for new areas to learn and scale. Success in this role requires strategic and analytical thinking in the marketing space, where you will build ambitious plans and test white space opportunities. You will identify how to acquire customers at scale, while ensuring quality listening experiences. Overall, you will be entrepreneurial, push boundaries and execute breakthrough campaigns. Key job responsibilities * Serve as a cross-platform merchandising expert and drive global execution of best practices and learnings. Lead growth strategy for Amazon Music through on-site Amazon.com placements. * Continuous A/B testing of visual merchandising, including creative imagery, messaging and CTAs. * Lead the coordination, testing strategy, and launch of global merchandising placements during high-velocity retail events (HVE), such as Prime Day, Prime Big Deals Day, Black Friday/Cyber Monday. * Drive personalization and experimentation roadmap on Amazon.com working with Product, BI and Amazon partner teams to delight customers with recommendations on latest releases, playlist, podcasts, livestreams and more. Drive platform features and tooling optimizations. * Understand and create customer segmentation, cohorts and testing plans to optimize for Amazon Music growth and drive high value actions. * Proactively drive measurement and learning framework with BI and Metrics teams. Establish and optimize reports and perform detailed analysis to drive conversion rates. * Obsess over customers and how they discover Amazon Music on Amazon.com and mobile app, Amazon devices and owned and operated entities. * Complete weekly, monthly, and quarterly performance business reviews and projections for each country, showcasing results the team has delivered and presenting to country and executive leadership We are open to hiring candidates to work out of one of the following locations: Culver City, CA, USA Basic Qualifications - 3+ years of marketing experience - 3+ years of digital marketing experience with consumer facing brands, including integrated campaign management, customer acquisition, content marketing, marketing experimentation, product marketing and/or channel marketing. - Strong analytical and quantitative skills. - Experience using data and metrics to measure impact and determine improvements - BA/BS degree or equivalent work experience. - Strong project management skills, managing internal and external stakeholders, and multiple campaigns at once. Preferred Qualifications - Experience with consumer products, media and/or e-commerce. - Experience with subscription-based consumer products. - Global experience driving marketing programs across multiple markets. - Natural curiosity to measure, test, learn and iterate in order to get the best results possible. Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit mazon.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit boutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.