Marketing Manager
3 weeks ago
Join Us to Build Something Real
We're serious about Building. We're a team that cares - about investors, about sponsors, and about each other. Building something great is never easy. We encounter obstacles. We face challenges. Things can sometimes feel chaotic. And because we build together, intentionally engaging our shared core values to build an inspiring culture, we enjoy our work - even when it's hard.
Our scale-up environment is ideal for people who are eager to dig in, navigating complexity and ambiguity in a productive, and positively impactful way. If this is you, we'd love to support your candidacy.
Role Summary
CrowdStreet's Marketing Manager supports projects focused on nurturing and converting our core customers. You will work collaboratively within the Marketing department and report directly to the Sr. Manager, Product Marketing.
Primary Responsibilities
Partner with Product Marketing Managers and other primary marketing functions including content, design, video production, and website administration, and other teams including Product, Investments, Service, and Sales to coordinate and track important marketing projects
Help manage important Product Marketing assets including messaging maps, market assessments, segmentation maps, personas, and other operating documents
Help facilitate and manage go-to-market strategies, operating across multiple teams and seniority levels
Become the Product Marketing team's subject matter expert on project management tools, such as Asana, to refine communication and operations within the team and in cross-team interactions
Partner with Product Marketing to create compelling creative briefs and overall messaging strategy
Run A/B tests across campaigns and channels to identify important levers of growth that we can scale across the program
Help Product Marketing identify opportunities and challenges within the customer journey and participate in developing solutions
Create marketing content related to specific products offered through CrowdStreet's Marketplace including advertising, social posts, and merchandising
The Experiences That Will Help You Succeed
5+ years of relevant experience with an emphasis on product marketing, lifecycle marketing, or marketing operations.
Knowledge and comfort using marketing systems including CRM, project management tools, and automation software
Proficient in software applications such as Powerpoint, Excel, and Word (and GSuite equivalents)
CrowdStreet Benefits
We pay employee premiums for comprehensive health care including dental, vision, life and disability insurance. We also provide flexible PTO (take what you need), family leave, 401K matching, a monthly stipend to support remote work, regular in-person gatherings, and a culture created through shared core values. Learn more about our benefits here.
About CrowdStreet
CrowdStreet is an online commercial real estate investing marketplace. Our customer, the individual investor, joins the CrowdStreet community to learn about and invest directly in institutional-quality private real estate deals. Our mission is to deliver the best online real estate investing experience and make it easy for individual investors to diversify their portfolios.
At CrowdStreet, inclusion, equity, and diversity are necessary to achieving our goals. Our differences in age, race, gender, nationality, sexual orientation, physical ability, thinking style and background bring a variety of knowledge that makes us collectively smarter and better able to compete. We are committed to recruiting, developing, and advancing a diverse staff and engaging in the work that makes that possible.
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