Assistant Athletic Director of Marketing and Promotions

3 weeks ago

New Orleans, United States Tulane University Staff Full time

The Assistant Athletic Director of Marketing will work directly with the Associate Athletic Director of Marketing and Creative services to develop and implement comprehensive marketing plans to drive revenue for Tulane Athletics. This person will utilize traditional and digital advertising, email campaigns, marketing automation, lead generation, and community outreach to grow the Tulane fan base with the goal of increasing ticket sales, fundraising, sponsorship, and other ancillary revenue. This person will collaborate with multiple departments in Athletics, including ticketing, development, sponsorships, and creative services. •Excellent written and oral communication skills.•Ability to work independently and collaboratively•Extensive experience developing and implementing marketing strategies to drive revenue•Ability to interact effectively with coaches, administrators, student-athletes and vendors•Extremely organized, self-starter, intrinsically motivated•Strong time management skills and attention to detail•Possess analytical skills to make data driven decisions•Working knowledge of Microsoft Office Suite, Adobe Creative Suite, email, social media, etc.•Ability to work evenings and weekends during games and special events, as needed.NCAA Related:Ensures that all Department of Athletics and University related activities operate in full compliance with university, conference, and NCAA rules and regulations. Attends and participates in scheduled compliance seminars and complies with all the Athletic Department's efforts to monitor compliance with NCAA regulations. Seeks interpretations from the compliance staff before acting when necessary. Reports potential rules violations immediately. Completes required compliance paperwork in a timely and efficient manner. Monitors all of their areas and/or programs activities closely to maintain compliance with applicable rules and regulations. •Bachelor's Degree in marketing or a related field•4 years of marketing experience OR•High School Diploma/Equivalent•10 years of marketing experience•Master's Degree•Marketing experience at the NCAA Division-I level•Experience using Oracle Eloqua for email and marketing automation

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