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Sr Service Line Marketing Manager

1 month ago

Orlando, United States Orlando Health Full time

Position Summary:

The Senior Service Line Marketing Manager serves as a leader in the service line marketing area and is responsible for managing and executing successful implementation of marketing plans and promotions across a wide range of digital and traditional channelsto increase engagement and drive revenue.

Responsibilities:

?Serves as a marketing manager for the assigned service lines, facility or designated area.
? Serves as a mentor and resource to Service Line Marketing Managers.
? Developsstrategic integrated marketing plansthat are aligned with the organizations business goals. Effectively uses market research to quantify initiatives and goals.
? Directly meets and communicates with Service Line team membersto identify, document, and report all aspects of their respective service line to be used for marketing planning and execution.
? Managesthe implementation of the marketing plans, digital and traditional which may include physician relations; print, broadcast, digital and out of home advertising; direct mail and businessto businessinitiatives; media relations; video production;special events; website;social media and collateral development.
? Works with advertising/marketing agencies and artiststo develop logos, collateral material and advertising campaignscto successfully package services and facilities within the corporate graphic guidelines.
? Contributesto campaign-related Customer Relationship Management(CRM) database initiativessuch asimplementing lifecycle strategies, marketing automation, identifying userscoring needs and leveraging dynamic messaging to optimize campaign responsiveness.
? Facilitatesthe promotion of new products and enhances existing productsin core service linesincluding cardiovascular,
orthopedics, oncology,trauma, neuroscience, obstetrics, gynecology, and pediatrics.
? Creates and crafts marketing content and materialsto be utilized for various elements of marketing initiatives, with focus on maximizing conversion rates and Return on Investment(ROI) from campaignsthrough measurement.
? Analyzes and reports out performance of campaigns and marketing/database trends/metrics.
? Evaluates plans and programs to determine if the goals/objectives were met, including Return on Investment.
? Manages department interns to provide valuable learning experience for the intern.
? Manages relationship with external vendors and ensures the vendor is providing a great value to Orlando Health and upholding its brand standards.
? Manages and helps to develop departmental budget; proficiency with Orlando Healths financial management tool.
? Maintainsrecords and reports that are necessary for the Director of Marketing and Sales.
? Ensures excellent customerservice and working relationship with key administrators, team members, physicians, customers, vendors and community leaders

Qualifications:

Education/Training
Bachelor degree in marketing, advertising, mass communications or related field isrequired. Proven track record developing and executing integrated marketing plans.

Education/Training
Bachelor degree in marketing, advertising, mass communications or related field isrequired. Proven track record developing and executing integrated marketing plans.

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