Product Marketing Lead

2 weeks ago

Madison, United States Sub-Zero & Wolf Appliance Full time

For over 75 years, the Sub-Zero Group has maintained a legacy of innovation, quality, and commitment to the customer as a family held company.As the leader in the luxury appliance industry, this legacy continues to grow as we build upon new innovations that can serve our customers. Located in Madison, WI, which is nestled in between two lakes and near the natural driftless region, you'll experience incredible outdoor and fitness resources as well as a great restaurant and sports scene.With the Sub-Zero Group campus located adjacent to bike paths, and easy to access via multiple thoroughfares, you'll find an easy commute, whatever your preferred mode of transportation

Our Product Marketing team is integral to the success of defining and bringing our innovative products to market. As a Product Marketing Lead, you will be responsible for understanding and aligning the voice of the customer with product development to deliver best-in-class luxury appliances that provide value to the customer as well as profitability to the organization. You will assist the Product Marketing Manager in defining product roadmaps and feature development opportunities for the appliances of the future through identifying customer research needs, analyzing the competitive landscape, and executing product line strategies.

Responsibilities

  • Perform ongoing competitive analysis and assessment on features, cost, and product strategy to inform product strategies in the short and long term
  • Identify market research needs to gain insights from consumers, owners, retailers, and trade professionals
  • Determine strategy and execution of research to deliver well-crafted and pertinent direction to key stakeholders for the lifecycle of a product, model extensions, or feature enhancements
  • Coordinate with stakeholders to lead the development of new product requirements and strategies that align with the business goals and vision
  • Manage the product lifecycle from definition to end-of-life
  • Participate in product development meetings
  • Directly impact the NPD development and Design Engineering process by representing the voice of the customer and profound knowledge of the luxury appliance space
  • Liaise with cross-functional departments such as marketing, customer service, and finance to communicate product information as the product expert
  • Lead marketing efforts throughout the 7-Phase stage gate process
  • Assist with the implementation of new product launches to the trade, consumers, distributors, and dealers
  • Translate the product features and benefits to guide the Creative Services team to develop effective marketing collateral for a successful product launch
  • Manage the creation and execution of Price Lists and Product Guides
  • Be responsible for always delivering 100% accuracy on all features and attributes by proofing product images, web pages, marketing collateral, and other literature to ensure accuracy and the successful launches of new products
  • Guide relevant literature and specifications for the owner Use and Care manuals according to a well-managed schedule involving writers, engineers, and other vendors
As a member of the Product Marketing team, you are valued as an integral part of the team.Our team is built upon comradery, investment in one another, trust, and a pursuit of innovation.We are continually looking for the best way to grow ourselves as well as the products and experiences we can offer our consumers.Together, we support one another's aspirations inside and outside of the office and are committed to striving toward excellence in all we do. Let's build our future.

We value our employees by providing:
  • Competitive compensation based on skills
  • Industry leading health, dental, and vision plans
  • Generous 401 (K) savings and profit sharing
  • On-site UW Health clinic, fitness center, and walking paths
  • Education assistance and internal training programs
  • Electric vehicle charging
  • Maternity & paternity leave
  • Interested in learning more on our robust benefits package we offer? Click here

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