Marketing Associate

2 weeks ago

Bethesda, United States Aretum Full time

ARETUM, a leading government contracting company specializing in technology-enabled mission support services, is seeking a motivated and detail-oriented Marketing Associate to join our team. As a Marketing Associate at ARETUM, you will play a key role in supporting our marketing and communications efforts to promote our innovative solutions and services.ARETUM is known for providing cutting-edge solutions and outstanding service to Federal clients in various sectors, including Next Generation Analytics, Engineering Services, Training Services, IT Systems, Cyber Security, PMO Support, and Financial Consulting. Our mission is to deliver technology-driven solutions that meet the unique needs of our government clients, enabling them to achieve their objectives effectively and efficiently.ResponsibilitiesEffectively manage daily administrative tasks to support the marketing team's operations.Prepare detailed reports on marketing and sales metrics, providing insights for strategy development.Manage social media posts and accounts such as LinkedIn Maintain corporate website Develop and write white papers that will be distributed to customers and clients Collect and analyze consumer behavior data (e.g., web traffic and rankings) to inform marketing decisions and optimize campaigns. Conduct market research to identify new opportunities and stay ahead of industry trends. Coordinate with marketing design and content teams to generate digital and print advertising materials that align with ARETUM's brand guidelines. Contribute to collaborative efforts and assist in organizing promotional events to enhance brand awareness and engagement. Monitor and report on competitors' marketing and sales activities to identify opportunities for improvement and maintain a competitive edge. Requirements Exceptional knowledge of statistical packages (e.g., SPSS, SAS) and databases, with strong skills in MS Office. 5+ years of experience in marketing or a related field, demonstrating expertise in managing marketing processes and tools. Proficiency with search engines, web analytics, and business research tools, with adequate knowledge of data collection methods (e.g., polls, focus groups, surveys). Strong communication and presentation skills, with the ability to convey complex information clearly and effectively. Working knowledge of CRM programs to manage and optimize customer relationships. Solid computer skills, including MS Excel, web analytics, and Google Adwords. Proficiency with SEO/SEM campaigns to drive traffic and improve search engine rankings. ARETUM is an equal opportunity employer, committed to diversity and inclusion. All qualified candidates will receive equal consideration for employment without regard to disability, race, color, religious creed, national origin, sexual orientation/gender identity, or age.ARETUM utilizes e-Verify to check employment authorization.EEO/AA/F/M/Vet/Disabled.

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