Marketing Coordinator
3 weeks ago
Overview
The Marketing Coordinator will serve as the companys sole internal individual responsible for
developing, implementing, and supporting the marketing objectives of the company. The
Marketing Coordinators primary objectives are to develop and implement the advertising and
marketing plans and activities of the company. This will be primarily executed through
advertising coordinating and management activities, hands-on website design and
development, content creation, publicity, and other marketing and advertising activities.
Responsibilities
Advertising
Regularly review ads (magazine, other print, billboards, email, direct mail,
radio/streaming audio, live T.V./OTT, digital display, etc) and update as needed.
Coordinate with advertisers, videographer, and design company to produce new
advertising content on a regular basis for over 20 different advertising partners.
Establish and maintain relationships with multiple advertising company contacts.
Submit final ads on time according to the advertising schedule.
Attend advertising meeting for the purposes of meeting new potential
advertising partners, progress reports, project updates, requesting work, etc.
Website
Review company websites for errors and opportunities for improvements
Suggest website improvements including added pages.
Execute approved website changes including additional pages and content.
Content Creation
Blogs/Additional Written Content
Work closely with management to determine blogs and articles to be written
Keep up with regular schedule of blogs to be written for CC and ENEH site
Write quarterly content for CT Old House partnership to be posted online.
Newsletter
Plan, prepare and produce quarterly Newsletter for Country Carpenters and
Early New England Homes
Work with print company and CC management to mail newsletter to clients
Photography
Work closely with the sales force, customer care professional and on-site
manager to determine the best locations for new photos.
Plot out photo locations on maps and plan photo trips in company vehicle.
Contact customers for permission to take photos and schedule.
Capture photos of new projects and past customers for marketing purposes
using company provided equipment.
Photo Editing
Edit existing and new photos for use on company website and in advertising.
Social Media
Work with social media accounts admin by providing quality new images and
information on new projects and company notables to him.
Videography
Professional Video Projects
o Coordinate with Videographer vendor Matt Troy to complete planned
video projects for the company.
o Assist in determining locations, customers and content for video
productions and contact customers and necessary support to
actualize planned work.
Video Creation
o Work with management to determine self-produced smaller video
projects on site and on location.
o Provide and present ideas on new video projects and create mini
scripts and storyboards for concept.
o Setup and capture timelapse footage of builds using company
provided equipment.
o Help to capture footage and plan out production of How-To videos.
Video Production
o Use company provided software to complete minor edits to selfrecorded video projects
o Share video files with videographer vendor as needed.
o Post new videos to YouTube channel.
SEO
Manage relationship with SEO company vendor.
o Attend and participate in bi-weekly meetings
o Manage the SEO high level plan
o Request updates on projects and progress
Events/Publicity
Colonial Day
o Organize all participants, update and send out all advertising
o Complete setup and tear down for event with help
o Attend and participate as needed in event
Fairgrounds
o Work with Director of Sales and management team to strategize lead
engagement at Hebron Harvest Fair and other Fairground activities.
o Assist in technical, logistical, and aesthetic setup for Fairground events.
General
o Work with management to determine opportunities for press releases
o Communicate with different vendors (i.e. newspaper, magazine, tv) to
determine their interest in upcoming projects and CC events.
o Write up press releases for relevant approved purposes
o Reach out to magazines and media outlets to share press releases.
o Build relationships with various advertisers and marketing vendors.
Management
Maintain and follow advertising schedule.
Assist in finalizing the annual marketing budget
Adjust with changes in the marketing plan to stay within budget and make room
for additional opportunities.
Qualifications
Website editing, design and simple coding experience
Personal or professional experience with photography using traditional camera(s)
Knowledge of traditional, digital, content, and social media marketing
Working knowledge of SEO principles
Experience working with vendors and teams to achieve marketing objectives
Creative/Content writing experience
Demonstrable experience leading and managing marketing and advertising campaigns
by Jobble
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