Senior Digital Marketing Specialist

4 weeks ago

Napa, United States Redwood Credit Union Full time

Redwood Credit Union is looking for a Senior Digital Marketing Specialist who will perform a wide variety of marketing efforts for digital/online/mobile and other marketing efforts including project management to support The Redwood Group's strategic initiatives. Working with the Marketing leadership, acts as primary digital marketer and email administrator for Redwood Credit Union (RCU) and its subsidiaries.

Responsible for the execution of a wide variety of marketing and communication efforts such as supporting the Redwood Group's email platform and initiatives, online and mobile marketing efforts, website graphics and marketing content, marketing campaigns, advertising, support of social media efforts, newsletters, for The Redwood Group.

Essential Functions

Online Marketing

•Manages assigned marketing related website updates including but not limited to the homepage, marketing landing pages, online banking promotions, press releases and the Redwood Credit Union blog.

•Manages and drives the email marketing program for Redwood Credit Union including creation, testing and analysis of all emails, vendor management and best practices.

•Acts as primary email administrator for RCU and its subsidiaries, including ensuring quality email execution using data and email or marketing automation tools and systems. Role includes coding and quality assurance, reporting and monitoring,

•Acts as a key driver of the digital brand presence for Redwood Credit Union including internal and external emails, digital marketing and communications, alerts, website,

•Act as Search Engine Marketing (SEM) internal subject matter expert, optimizing investments on an ongoing basis and launching new campaigns to support seasonal and ad-hoc promotions. May collaborate and co-manage agency partners in SEM over time.

•Support the Marketing and Communications & PR Departments in the comprehension and application of digital analytics and metrics to drive success in their marketing programs.

•Support the Digital Experience Department in execution of digital efforts including the facilitation of graphical needs and testing user experience for improvements.

•Analyzes findings of the Search Engine Optimization (SEO) specialist in the Digital Experience Department and implements changes to benefit the Redwood Group's marketing and communications efforts.

•Identifies and tests new marketing opportunities to drive user engagement as it relates to lead generation, customer acquisition and conversion. Familiarity in A/B multivariant testing.

Department Support

•Acts as a primary project manager and coordinator for promotions and projects. In this role, is responsible for developing and communicating marketing program description plans and executing projects.

•Acts as a key player in maintaining the integrity of the Redwood Group's brands, ensuring effective and consistent use of the names, logos, and other representations of the organizations both internally and externally.

•Identifies key target marketing techniques and works closely with the department staff to ensure effective use of data, enhanced decision making and target marketing.

•Ensures the protection of Members' confidential data.

•Performs quality control of materials, including proofreading and assists with quality control and proofreading tasks and other marketing support as requested.

•Provides excellent service to Members, Officials, management, staff,

Non-Essential Functions

•Assists with RCU efforts related to community/non-profit groups, including marketing, communication, and event support.

•Takes active role in community events and contributes to local area non-profits via volunteerism, expert knowledge sharing, and serves as an ambassador in the community on behalf of RCU.

Minimum Qualifications: Knowledge, Skills and Abilities

    • Expert knowledge of HTML and CSS required.
    • Strong knowledge of UI/UX design and digital banking practices.
    • Extensive knowledge of digital marketing programs and optimizing based on copy, creative, and placement.
    • Expert knowledge of email and marketing automation platforms. Ability to use and harness these system's capabilities for execution of RCU's email marketing program.
    • Extensive experience with Enterprise-level CRM systems / marketing automation journeys (examples: Salesforce/Marketing Cloud, Hubspot, Pardot) and the ability to document, set up and implement a platform from start to finish.
    • Expert knowledge of Content Management Systems (CMS), with substantial experience required. WordPress experience a plus.
    • Ability to manipulate web graphics and resizing of images for digital content as required.
    • Strong knowledge and abilities with data files and management, including ability to upload, segment, manipulate and ensure data integrity and quality in use with email, digital and other marketing programs.
    • Exceptional project management skills, with demonstrated ability to consistently achieve deadlines on time and in a quality manner.
    • Demonstrated knowledge, experience and skills in online marketing and practices including website design and copy, mobile marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), outbound email and social media.
    • Advanced Experience with Cost Per Click (CPC) and Cost Per Action (CPA) models/efforts.
    • Strong analytical skills. Experience managing web analytics and campaign management tools such as Google Analytics required.
    • Ability to work independently and proactively. Drives new and creative ways to move the business forward,
    • Excellent written and verbal communication skills and marketing and communication skills including writing, copy writing, oral and presentation skills.
    • Marketing Customer Information File (MCIF), Customer Relationship Management or database experience a plus.
Physical Requirements
    • Ability to lift up to 25 pounds.
    • Ability to use a computer keyboard and calculator.
    • Work environment is indoors, majority of the time is spent sitting at a desk.


The ideal candidate has a bachelor's degree in related field required, and 5+ years of experience. Certifications for online and mobile marketing preferred. Bilingual/Spanish speaking abilities a plus.

Compensation: Base starting range: $42.00 to $56.00 per hour commensurate with experience.

Our base salary starting range is based on scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal peer equity. We offer a competitive total rewards package including a wide range of medical, dental, vision, financial, and other benefits.

  • Senior Digital Marketing Specialist

    4 weeks ago

    Napa, United States Redwood Credit Union Full time

    Redwood Credit Union is looking for a Senior Digital Marketing Specialist who will perform a wide variety of marketing efforts for digital/online/mobile and other marketing efforts including project management to support The Redwood Group's strategic initiatives. Working with the Marketing leadership, acts as primary digital marketer and email administrator...

  • New Business Marketing Specialist

    2 weeks ago

    Napa, United States Endsight Full time

    New Business Marketing SpecialistDepartment: Sales & Marketing Employment Type: Full Time Location: Napa Compensation: $24.03 - $33.65 / hour DescriptionWant to be a part of a fast-paced growing MSP that is fiercely committed to helping others thrive? A career with an IT Managed Service Provider (MSP) is a challenging thing, but also extremely rewarding!...

  • New Business Marketing Specialist

    2 weeks ago

    Napa, United States Endsight Full time

    Job DescriptionJob DescriptionDescriptionWant to be a part of a fast-paced growing MSP that is fiercely committed to helping others thrive?A career with an IT Managed Service Provider (MSP) is a challenging thing, but also extremely rewarding! It’s fast-paced, like drinking from a firehose, but this gives you a tremendous opportunity for hands-on...

  • New Business Marketing Specialist

    1 week ago

    Napa, United States Endsight Full time

    Job DescriptionJob DescriptionDescriptionWant to be a part of a fast-paced growing MSP that is fiercely committed to helping others thrive?A career with an IT Managed Service Provider (MSP) is a challenging thing, but also extremely rewarding! It’s fast-paced, like drinking from a firehose, but this gives you a tremendous opportunity for hands-on...

  • Senior Marketing Manager

    4 weeks ago

    Napa, United States PlumpJack Group Full time

    ABOUT PLUMPJACK: The PlumpJack Collection of Wineries and its operations are growing fast, and we are adding opportunities in our Marketing Department located in Napa! Offering more than two decades of management expertise, PlumpJack has built a solid, respected brand, with a portfolio of properties that includes wineries, restaurants, bars, retail, and...

  • Senior Marketing Manager

    1 week ago

    Napa, United States Winery Division Full time

    Job DescriptionJob DescriptionABOUT PLUMPJACK:The PlumpJack Collection of Wineries and its operations are growing fast, and we are adding opportunities in our Marketing Department located in Napa! Offering more than two decades of management expertise, PlumpJack has built a solid, respected brand, with a portfolio of properties that includes wineries,...

  • Senior Marketing Manager

    2 weeks ago

    Napa, United States Winery Division Full time

    Job DescriptionJob DescriptionABOUT PLUMPJACK:The PlumpJack Collection of Wineries and its operations are growing fast, and we are adding opportunities in our Marketing Department located in Napa! Offering more than two decades of management expertise, PlumpJack has built a solid, respected brand, with a portfolio of properties that includes wineries,...

  • Senior Marketing Manager

    4 weeks ago

    Napa, United States Winery Division Full time

    Job DescriptionJob DescriptionABOUT PLUMPJACK:The PlumpJack Collection of Wineries and its operations are growing fast, and we are adding opportunities in our Marketing Department located in Napa! Offering more than two decades of management expertise, PlumpJack has built a solid, respected brand, with a portfolio of properties that includes wineries,...

  • Digital Experience Manager

    2 weeks ago

    Napa, United States Redwood Credit Union Full time

    Redwood Credit Union is a not-for-profit financial institution that believes in people over profits. Our mission is to passionately serve the best interests of our Members, team members, and communities. Sticking to that vision has made us one of the most loved financial partners in the many communities we serve. In fact, RCU is the 8th largest credit union...

  • Content Marketing Manager

    1 week ago

    Napa, United States Domaine Carneros Full time

    To perform this job successfully, an individual must be able to perform each essential function from the list above satisfactorily Frequent walking, including over uneven ground and up and down stairs, and bending, kneeling, and crouching are required Ability to sit for extended periods of time; move freely though all work areas; occasional reaching,...

  • Live/digital Chat Specialist

    2 weeks ago

    Napa, United States Bert Williams & Sons Inc Full time

    $21 - $24 per hour Requirements/Responsibilities **Responsibilities**: Respond to customer inquiries and provide support via live chat and digital channels Resolve customer issues in a timely and professional manner Escalate complex issues to the appropriate team members Maintain accurate records of customer interactions Collaborate with other departments...

  • Part-time Order Entry Specialist

    2 weeks ago

    Napa, United States Jackson Street Wine Warehouse Full time

    **Overview**: We are seeking a detail-oriented, organized individual to join our team as an Order Entry Specialist. In this role, you will be responsible for processing incoming orders, ensuring accuracy and efficiency in data entry. As an Order Entry Specialist, you will play a critical role in ensuring our customers receive their orders on time and with...

  • Senior Structural Engineer

    4 weeks ago

    Napa, United States Leap Solutions Group, Inc. Full time

    Senior Engineer ZFA STRUCTURAL ENGINEERS Napa, CA ZFA Structural Engineers is a mid-sized structural engineering firm founded in 1974 with five offices throughout Northern California, including Napa, Santa Rosa, San Francisco, Silicon Valley, and Sacramento. We pride ourselves on our employee, project, and geographic diversity as well as our technical...

  • Senior Sales Finance Analyst

    2 weeks ago

    Napa, California, United States Women of the Vine & Spirits Full time

    An all-encompassing global membership organization, dedicated to boldly pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era that supports business development and innovation, empowering all to thrive.Work Location Delicato Vineyards Napa Position Purpose Acting on own initiative, the Senior Sales Finance Analyst...

  • Customer Service Specialist Napa

    4 weeks ago

    Napa, United States Foliowine Full time

    Title **Customer Service Specialist - DTC** Description **Customer Service Specialist****Position Description** **At Folio, we dont just seek employees with a proven track record of success in their chosen profession, we seek to have an organization filled with individuals whose Values and Character align with our Core Values. These values play a key role in...

  • Senior Sales Finance Analyst

    4 weeks ago

    Napa, United States Delicato Family Wines Full time

    Work Location Delicato Vineyards Napa Position Purpose Acting on own initiative, the Senior Sales Finance Analyst supports the overall financial engagement of the assigned Sales division to help achieve financial goals and objectives. This includes participation in the annual planning and forecasting cycles, management of monthly financial reporting and...

  • Senior Sales Finance Analyst

    4 weeks ago

    Napa, United States Delicato Family Wines Full time

    Work Location Delicato Vineyards Napa Position PurposeActing on own initiative, the Senior Sales Finance Analyst supports the overall financial engagement of the assigned Sales division to help achieve financial goals and objectives. This includes participation in the annual planning and forecasting cycles, management of monthly financial reporting and...

  • Senior Director

    2 weeks ago

    Napa, United States The Culinary Institute of America Full time

    Job Details Description The anticipated hiring range for this position is $140,000 to $160,000 per year. A remote hire will be considered for this position and the hiring range is subject to change based upon the location of the successful candidate for this position. Hiring offers will be determined based on the final candidate’s...

  • Salesforce Admin.

    2 weeks ago

    Napa, United States Umpqua Bank Full time

    Salesforce Admin. / Tier II Technical Support Specialist Innovation and Technology Federal Way, Washington NA, CA NA, Arizona NA, Colorado NA, Nevada NA, Oregon NA, Washington Description Attention Applicants: At this time, we are only accepting resumes from applicants residing in Arizona, California, Colorado, Nevada, Oregon and Washington. If you do not...

  • Senior Data Programmer

    3 weeks ago

    Napa, United States Redwood Credit Union Full time

    Redwood Credit Union is a not-for-profit financial institution that believes in people over profits. Our mission is to passionately serve the best interests of our Members, team members, and communities. Sticking to that vision has made us one of the most loved financial partners in the many communities we serve. In fact, RCU is the 8th largest credit union...