Myrtle Beach/Columbia
3 weeks ago
Myrtle Beach/Columbia – Digital Campaign Manager
About Bahakel Communications:
Bahakel Communications, Ltd. is a regional broadcaster and digital media company in the southern United States. Founded in 1953 by Cy Bahakel, we continue to be wholly owned and operated by the Bahakel family today. Bahakel Digital is the digital agency arm of Bahakel Communications, headquartered in Charlotte, NC with offices at the station locations in Columbia, SC; Myrtle Beach, SC; Montgomery, AL; Jackson, TN; Chattanooga, TN; and Colorado Springs, CO.
About Bahakel Digital:
Bahakel Digital is a full-service digital advertising and marketing agency within Bahakel Communications. We specialize in bringing the most sophisticated digital advertising strategy and technology to clients of all sizes, from locally owned and operated small businesses to large regional brands.
We have a proven track record of success in a wide variety of business categories, including but not limited to: automotive dealerships, service business (HVAC, plumbing, roofing, etc.), retail (furniture, fashion, etc.), medical and dental, events (ticket sales), and more. We are a client-focused, creative, and analytical team who loves what we do.
Job Summary:
Bahakel Digital is seeking a results driven, problem solver with an interest in digital advertising, project management and data analytics to join our team as a Digital Campaign Manager. This individual will manage digital campaigns from beginning to end and closely collaborate with the Digital Sales Manager (DSM) to ensure the success of each campaign. This position will support our Myrtle Beach SC, Columbia SC and Montgomery AL markets
Position Responsibilities:
Effectively execute and manage digital advertising campaigns from start to finish
Gather and analyze campaign reporting metrics for the Sales Team
Provide creative optimization suggestions to increase campaign performance
Organize and maintain digital campaign contracts and insertion orders
Closely collaborate with the DSM and participate in internal campaign calls
Qualifications/Requirements:
2+ years in digital advertising sales/operations
Bachelor’s degree or equivalent job experience
Proficient with Microsoft Excel, Word, and PPT (we use these as well as Google Sheets, Google Docs, and Google Slides)
Skilled at written and verbal communication
Superior multitasking and time management skills
Collaborative with a positive attitude in a fast paced environment
Excellent troubleshooting and problem resolution skills
Experience with Google Looker Studio and/or other data analytics platforms strongly preferred
Experience buying programmatic media preferred
Strong understanding of digital media advertising, including but not limited to PPC/SEM, OTT/CTV, digital audio, programmatic display/video, paid social media, and targeted email marketing.
Proactive and confident self-starter
Ability to interpret data and analytics on client reporting to demonstrate campaign value and up-sell additional digital products/strategies
Detail-oriented with a curious, analytical mind
To apply, please send your resume to:
Michelle Marlowe
Multi-Media Digital Sales Manager
Bahakel Digital
3364 Huger Street
Myrtle Beach, SC 29577
mmarlowe@bahakelcomm.com
Bahakel Digital is an EOE Employer
EOE
1/25/2024
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