Media Buyer

3 weeks ago

Santa Monica, United States CareerBuilder Full time

Act as the primary digital media expert for US labels, buying, optimization, reporting and eCommerce strategy.
Liaise with label planning teams to develop media strategies and campaigns
Execute, manage, and optimize digital media campaigns to maximize conversion value
Develop and manage paid eCommerce campaigns across social, search, native, programmatic and direct programs
Create custom audiences, book and optimize campaigns in Facebook, Twitter, Google Ad-words, and other DSPs
Possess strong technical understanding of programmatic audience buying
Understand pixel implementation on websites for data collection and conversion tracking
Identify target audiences and analyze their characteristics, behaviors, and media habits.
Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded
Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary
Research and record trends, innovations, and changes that affect media buying
Aid in educating the digital & marketing teams on best-practices and data driven techniques
Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable
Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, as needed
Provide recommendations on landing pages, websites and overall user experience to optimize paid conversions
Required
2 years of social media planning/buying experiences within key social platforms (Meta, TikTok, Google/YouTube)
Strong written and verbal communication skills
Ability to handle heavy workload, mediating many demands and requests with strong problem-solving drive
Experience with major ad exchanges and ad server technology.
Knowledge and understanding of Google Shopping Campaigns, Facebook Catalog Manager, and Shopify
Experience driving eCommerce revenue growth and online lead generation with paid media
You build great relationships with clients, vendors, and reps
Proficiency in Word, Excel and PowerPoint. Able to build compelling reports detailing campaign successes, ROI and learnings.
Familiarity/experience with DoubleClick, Google Analytics, Datorama, Linkfire, Shareablee
Passionate music fan
Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred

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