Marketing Manager

4 weeks ago

Boynton Beach, United States Boutique Civil Law Firm Full time
Description

Personal Injury Law Firm in South Florida is looking for a Senior-Level Marketing Manager. This individual will work independently and report directly to leadership.

The Employee is responsible for planning, developing, and implementing all of the Organization's marketing strategies, marketing communications, digital and public relations activities and materials, both externally and internally in compliance with Florida Bar Ethics Rules. This includes overseeing and managing all phases of the creation and publication of advertising materials and branded content and coordinating - in a strategic manner -the marketing needs of the organization along with the other functions of the Organization to ensure the organization's marketing objectives are met, and that all activities of the organization are aligned with the company's brand standards.

We offer competitive compensation and benefits including health insurance, 401(k) savings plan, and generous paid time off (PTO) as well as opportunities for professional development and growth.

Responsibilities

•Developing annual Marketing and Business Development plan and budget including specifying key strategic and tactical objectives and means to achieve annual goals using both traditional and digital activities
•Evaluating and analyzing the performance of campaigns and reporting to the ownership
•Create, maintain, and analyze law firm KPIs and reporting to ownership
•Engaging in research and analysis and competitive intelligence-gathering for strategic planning, competitive Firm positioning, and business development activities
•Creating promotional messages and themes to drive business
•Coordinating and integrating marketing strategies across multiple channels including Digital and traditional media outlets
•Managing third-party vendors and negotiating media buys
•Identifying internal and external event opportunities (including sponsorship and speaking slots), assessing the value, relevance, and costs/benefits of these opportunities, and supervising events
•Drafting and maintaining up-to-date materials about the Firm's staff and its activities in both traditional and digital formats
•Evaluating the client experience from start to finish, identifying areas for improvement, and developing and implementing means to achieve improvement of client experience
•Managing day-to-day responsibilities to ensure that all assignments and projects are effectively managed and in alignment with the Firm's overall strategic efforts and that all Firm employees are educated and engaged and that client service is exceptional
•Working with Firm attorneys to develop and execute marketing/business development strategies, plans, and projects

Qualifications

•An undergraduate degree, required and a secondary degree (e.g., a Master's degree, a Ph.D., an M.B.A.) is preferred
•Minimum of 5+ years of demonstrated success in a business development/marketing-related field
•Experience in a professional services environment with previous law firm experience preferred
•Demonstrated experience in planning and executing a marketing campaign from start to finish while working in a leadership capacity
•Proven success in strategically identifying competitive opportunities and leading organizations to unprecedented growth. Expertise in branding, tactical marketing initiatives, marketing communications, media, and online offline Strategy with strong financial capabilities

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