Sr. Marketing Manager, Zouk

3 weeks ago

Las Vegas, United States Resort World Las Vegas Full time

Our Culture: At Resorts World Las Vegas, our culture is “YOU”. We believe that every member on our team is an ambassador and is essential to the success of our company. We expect all Team Members to take personal ownership in ensuring everything they do is in the best interest of the company, and we do that through our three measurables of Show Up; Step Up; and Lift Up. Summary Statement: The Sr. Marketing Manager to lead the development and execution of strategic marketing initiatives for our world-class nightlife venues. The ideal candidate will possess a strong understanding of the nightlife industry, exceptional leadership skills, and a proven track record of success in driving attendance and revenue through innovative marketing strategies and campaign. Primary Job Duties:

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Includes but is not limited to: Develop and implement strategic marketing plans to drive attendance and revenue for zouk group portfolio Collaborate with internal teams and external partners to create compelling promotional campaigns, events, and activations that resonate with target audiences. Manage advertising budgets and allocate resources effectively to maximize ROI. Oversee the creation and distribution of marketing materials, including digital content, print collateral, and social media assets. Analyze market trends, consumer behavior, and competitive landscape to identify opportunities for growth and innovation. Build and maintain relationships with key stakeholders, including artists, promoters, vendors, and media partners. Lead a team of marketing professionals, providing guidance, mentorship, and support to drive performance and achieve business objectives. Track and report on the effectiveness of marketing campaigns, using data-driven insights to optimize strategies and tactics. Competencies:

Includes but is not limited to: Ability to think critically and strategically, aligning marketing efforts with overall business goals and objectives to drive long-term success. A strong understanding of brand development and management, with the skills to maintain brand consistency, integrity, and resonance in the highly competitive nightlife market. Understanding of the nightlife and entertainment industry, staying abreast of current trends, competitor activities, and emerging technologies to stay ahead in the market. Creativity and innovation in developing unique marketing campaigns and experiences that differentiate Resorts World Las Vegas from competitors and captivate the target audience. Proficiency in planning and executing high-impact events, understanding the nuances of the nightlife industry and leveraging events to enhance brand visibility and engagement. In-depth knowledge of digital marketing channels, including social media, email marketing, online advertising, and the ability to leverage these platforms effectively to reach and engage target audiences. Competency in utilizing data analytics tools to measure marketing campaign performance, analyze customer behavior, and make informed decisions to optimize marketing strategies. The ability to establish and manage strategic partnerships with influencers, artists, and brands, enhancing the overall appeal and reach of nightlife offerings. Strong financial acumen to develop and manage marketing budgets effectively, ensuring optimal allocation of resources for maximum impact. Ability to work varied shifts, including nights, weekends and holidays. Minimum Education and Experience: At least 3 years nightlife / day life marketing experience within hospitality or a related field. At least 1 year experience in a supervisor/manger role. Strong understanding of the Las Vegas nightlife scene and trends. Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders. Proficient in digital marketing tools and platforms, including social media, email marketing, and analytics. Creative thinker with the ability to conceptualize and implement innovative marketing campaigns. Proficiency in MS Office (Outlook, Word, Excel, PowerPoint), Adobe Professional, and internet browser software. Knowledge of print and print production process. Preferred: Bachelor’s Degree in in Marketing, Advertising, Communications or relevant field. Previous experience working in a large, luxury resort setting. Certificates, Licenses, Regulations: Proof of eligibility to work in the United States Position required licenses – Gaming License, Alcohol awareness Core Job Responsibilities: At Resorts World Las Vegas, we believe that every member of our team is an ambassador and is essential to the success of our company. We expect all Team Members to take personal ownership in ensuring everything they do is in the best interest of the company and that all will adhere to our five core non-negotiable responsibilities. Everyone is an Ambassador –No matter where you work at Resorts World Las Vegas, it is your responsibility to treat this property like you would your own home. No one gets hurt, everyone feels secure, the environment is clean, and every guest gets what they need. Everyone works in Safety –If you have a safety concern, it is your responsibility to address it by correcting it or notifying the appropriate department or individual. Everyone works in Security –If you See Something, it is your responsibility to Say Something. You must notify the appropriate department or individual if you feel there is a security concern. Everyone works in EVS –If there is trash on the floor, it is your responsibility to pick it up. If it is a mess that needs more attention, it is your responsibility to notify the appropriate department or individual. Everyone works in Guest Experience –If a guest needs assistance, it is your responsibility to assist that guest and do so with a smile. If the guest needs more assistance than you can provide, it is your responsibility to notify the appropriate department or individual. Physical Demands: The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. How is work typically performed? Typical office/club environment. Must be tolerant to varying conditions of noise level, temperature, illumination and air quality Prolonged sitting/standing Bending and reaching Transporting, pushing, pulling, lifting and maneuvering items weighing up to

10 lbs Eye/hand coordination Ability to comply with Policies and Procedures, Job Description, daily memorandums, chemical labels (MSDS) and other instructions

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