Senior Copywriter

NATIONAL SEARCH REMOTE Plano, TX 75024, USA Description About Us At Finance of America, we help homeowners unlock the joy that comes from realizing the full potential of their retirement. Many people have significant wealth tied up in their homes and want to use it meaningfully in their next chapter. Our unique range of reverse mortgages allow homeowners 55+ to access that wealth while maintaining control over their home and financial future. With options tailored to their unique goals, we provide the financial flexibility they need to move forward with confidence. Finance of America is guided by five values: We are customer obsessed, they are why we exist. We raise the bar. We take extreme ownership. We practice genuine collaboration. And we unleash our excellence. Together we are actualizing our vision to be the most beloved brand for homeowners in their next chapter. Responsibilities and Expectations Writes and edits high impact and direct response copy for various formats including mail, shortform social, video and radio scripts, webinars and presentations, email newsletters, and educational content Leads concept development for campaigns, brand messaging, and content initiatives across all media (digital, print, social, video, etc.). Identifies opportunities to repurpose or iterate existing marketing content across other platforms and channels. Interprets briefs and data insights to develop copy that connects emotionally while meeting the lead performance goals Helps develop and outline multimedia marketing ideas and content, such as short video spots. Stays up-to-date on marketing trends, products, and best practices. Coaches and mentors more junior copywriters on internal policies, procedures, and best practices. Performs other duties as assigned. Reports To Director, Creative Operations Qualifications - Experience/Skills/Competencies Minimum 5 years of related experience copywriting, marketing, and advertising content, preferably with financial services clients. Strong portfolio demonstrating the ability to write persuasive marketing copy across multiple formats and platforms. Background in direct response copywriting with a track record of driving measurable conversions. Experience providing marketing and advertising content used in social media, print collateral, web content, and emails. Experience with marketing campaign workflows, including understanding the creative and production process for print, video, and digital materials. Ability to pivot quickly between long form, conceptual, and performance-driven copy. Strategic writer who understands audience nuance and messaging hierarchy. Experience writing or refining AI prompts for creative or marketing use. Knowledge of compliance and regulatory review workflows with ability to work within brand, legal, and compliance guidelines. Ability to consistently demonstrate attention to detail. Interpersonal, oral, and written communication, and presentation skills. Analytical and problem-solving skills with a customer service orientation. Organizational, prioritization, and time management skills with attention to detail to work in a fast-paced environment. Proficiency in Microsoft Office Suite. Proficiency in cloud collaboration tools (e.g. Google Docs). Qualifications - Education - Required Bachelor's Degree Qualifications - Education - Field(s)/Profession(s) Marketing, English, Communications, Journalism or related. Compensation The base salary range for this position is ($84,700 - $126,940) inclusive of all geographical differences in the labor market. The base salary for the position will be determined based on factors such as the candidates work location, skills, education, and experience. In addition to those factors, we believe in the importance of pay equity and consider the internal equity of our current team members in determining any final offer. We offer a competitive benefits package including health, dental, vision, life insurance, paid time-off benefits, flexible spending account, 401(k) with employer match, and ESPP. Additional Information The application deadline for the job opportunity is 12/17/2025. The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. Finance of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex (including pregnancy), sexual orientation, religion, creed, age, national origin, physical or mental disability, gender identity and/or expression, marital status, veteran status or other characteristics protected by law. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr