Brand Public Relations Manager
4 weeks ago
Job Description
JOB SUMMARY
The Gaylord Hotels brand public relations manager is responsible for leading the day-to-day execution and development of the brand public relations strategy. They are a primary storyteller for the Gaylord brand and responsible for developing the proactive PR strategy for the Gaylord Hotels brand, inclusive of its six resorts, F&B outlets, group and meetings business, water parks, innovative special events and Christmas programming, and more. They will work closely with media and influencer partners to develop long-term relationships, build pitch strategies, draft and review press releases, and find opportunities to secure earned media placements aligned with brand priorities. They will work closely with brand and property stakeholders to align with local PR strategies and priorities and identify the most effective strategic approach. They will also be responsible for compiling clip reports and reporting out on efforts across the brand, communicating wins and opportunities with stakeholders across the organization.
The ideal candidate has strong written and verbal communication skills, relationships with and knowledge of the national media landscape as well as applicable regional media aligned with Gaylord Hotels key locations (Dallas, Denver, Orlando, Nashville, DC, and San Diego). They will have a strong knowledge of social media and its impact on public relations and brand reputation as well as experience with influencer marketing.
The brand public relations manager will report to the Sr. Director, Integrated Marketing as part of the brand integrated marketing team. Success in this role is measured through quantity and quality of earned media placements in alignment with business strategies/priorities.
CANDIDATE PROFILE
Education and Experience
Required:
Bachelor's degree in public relations, communications, marketing, business, or a related major
2-5 years' experience in public relations or related professional area (in-house or agency)
Hospitality experience a plus
Demonstrated ability to develop and implement successful public relations strategies and tactics in support of business priorities
Strong written and verbal communication skills, including development of press materials (e.g. press releases).
Experience with influencer marketing.
Demonstrated ability to develop and maintain relationships with stakeholders, including senior leadership level.
Project management experience and demonstrated experience managing multiple priorities with deadlines.
CORE WORK ACTIVITIES
Strategy & Relationships
Develop the brand's proactive public relations and influencer strategy, in support of business priorities and objectives.
Serve as a primary public relations subject matter expert in the brand, identifying opportunities for PR support across a variety of tactics, activations, and stories.
Work closely with cross-discipline counterparts to understand key goals, stories, and opportunities to support these using public relations tactics and strategies.
Collaborate closely with local property PR teams to define ongoing PR strategy and align on most effective execution.
Develop public relations strategy to support group and leisure priorities and strategy. Identify partners, tactics, budget, and timeline needed to execute. Develop plans to implement and manage execution of this strategy.
Public Relations Activities
Serve as public relations subject matter expert and main point of contact for brand public relations needs. Determine best practices and manage execution of these best practices.
Write, edit, and distribute press releases, media advisories, fact sheets, and other media materials.
Collaborate with creative team on additional media needs (e.g. photo, b-roll, etc.) and manage distribution to key partners.
Develop and maintain media contact list and relationships. Seek to expand reach among relevant publications and audiences.
Develop regular pitch and content calendar.
Pitch both proactive and reactive stories to media partners.
Develop brand influencer strategy in partnership with social media manager. Identify influencers, manage agreements and relationships, manage execution of influencer events and tactics.
Compile clip reports, reporting of key PR metrics, and communicate to key stakeholders.
Collaborate with owned and paid channel owners to ensure alignment of PR strategy with rest of integrated marketing strategy.
Support crisis management, in collaboration with crisis management center of excellence and brand leadership.
Organize promotional events such as press tours, media visits, and fam trips.
Ideate innovative strategies and tactics to ensure continued relevance and success in public relations and earned media space.
Ideate and help execute programming, package, and other collaboration recommendations to help secure media coverage.
Vetting of all media and influencer requests (proactive/reactive).
Manage all public relations/press materials, including identifying which pieces to create, and developing content in partnership with content studio. Manage updates and distribution of these tools. Manage press pages on website in collaboration with property teams.
Develop and implement a public relations plan for group marketing, in partnership with local and brand group marketing resources.
Collaboration with ownership and Marriott International PR teams. Identify areas of opportunity for partnership and support of key messages.
General
Provide training and public relations leadership, while acting as a subject matter expert in discipline.
Ensure knowledge of and adherence to brand standards and strategy.
Coordinate with property teams and/or brand creative and marketing team to create assets, build messaging, and refine placements across relevant channels.
Obtain and determine creative specs and requirements from partners, build creative briefs, and communicate needs to creative team.
Manage assigned budget and associated finance protocols
Manage marketing plans, flow charts, timelines, and processes.
Other duties as assigned
Manage projects, timelines, and production for PR campaigns.
Support project management, brief creation and intake, job and resource management, reviews, and creative trafficking for relevant jobs.
Support department technical tools and resources (e.g. Asana, DAM, Canva), as needed
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
About the Team
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.
Be
where you can do your best work,
begin
your purpose,
belong
to an amazing global team, and
become
the best version of you.
#J-18808-Ljbffr
-
Public Relations Specialist
2 days ago
Nashville, United States R Public Relations Firm Full timeJob descriptionR Dream Publicist in Nashville -- location specific, required for on site work, MUST currently live in nashville area, we are not seeking people moving to Tennessee but rather someone located there with established relationships. Is a thought leader in ideation and creativity and personal skills chops.Oversees the research and maintenance of...
-
Public Relations Specialist
2 days ago
Nashville, United States R Public Relations Firm Full timeJob descriptionR Dream Publicist in Nashville -- location specific, required for on site work, MUST currently live in nashville area, we are not seeking people moving to Tennessee but rather someone located there with established relationships. Is a thought leader in ideation and creativity and personal skills chops.Oversees the research and maintenance of...
-
Public Relations Manager
2 weeks ago
Nashville, United States The AristoMedia Group Full timeJob Description Job Description AristoPR, the entertainment PR division of The AristoMedia Group, is seeking a Publicity Manager. This person must be a leader, but also team-oriented and possess strong problem solving, interpersonal, verbal and written communication skills. They must be a self-starter, highly attentive to detail, work within deadline demands...
-
Public Relations Manager
4 weeks ago
Nashville, United States The AristoMedia Group Full timeJob DescriptionJob DescriptionAristoPR, the entertainment PR division of The AristoMedia Group, is seeking a Publicity Manager.This person must be a leader, but also team-oriented and possess strong problem solving, interpersonal, verbal and written communication skills. They must be a self-starter, highly attentive to detail, work within deadline demands...
-
Marketing Manager
4 weeks ago
Nashville, United States Genesco Full timeThe Ideal Candidate The Marketing Manager is responsible for implementing and coordinating licensee brand requirements and drive retailer communications and sales support for Genesco Brands Group along with interfacing and collaborating with individual licensor(s) and managing marketing budgets. To provide development and support for the overall product...
-
Marketing Manager
4 weeks ago
Nashville, United States Genesco Full timeThe Ideal Candidate The Marketing Manager is responsible for implementing and coordinating licensee brand requirements and drive retailer communications and sales support for Genesco Brands Group along with interfacing and collaborating with individual licensor(s) and managing marketing budgets. To provide development and support for the overall product...
-
Brand Communications Specialist
2 weeks ago
Nashville, United States Brave New World Full timeJob Description Job Description Position Overview: The Brand Communications Specialist, a key member of the Content and Communications team, will collaborate with various departments to develop and disseminate communications that reinforce the brand. This role will be instrumental in conveying the organization's story to both internal and external audiences...
-
Brand Communications Specialist
1 week ago
Nashville, United States BNW Services Full timePosition Overview: The Brand Communications Specialist, a key member of the Content and Communications team, will collaborate with various departments to develop and disseminate communications that reinforce the brand. This role will be instrumental in conveying the organization's story to both internal and external audiences through a variety of channels,...
-
Brand Communications Specialist
3 weeks ago
Nashville, United States Brave New World Full timeJob DescriptionJob DescriptionPosition Overview:The Brand Communications Specialist, a key member of the Content and Communications team, will collaborate with various departments to develop and disseminate communications that reinforce the brand. This role will be instrumental in conveying the organization's story to both internal and external audiences...
-
Brand Identity Manager
3 weeks ago
Nashville, United States LHH Full timeLHH Recruitment Solutions is seeking a Brand Identity Designer with 4 or more years of experience for a contract role that is hybrid in Nashville, Tennessee. Our ideal candidate will be responsible for maintaining graphic design and brand standards across all company assets. Collaboration with managers, clients, and stakeholders is essential to create...
-
Brand Identity Manager
4 weeks ago
Nashville, United States LHH Full timeLHH Recruitment Solutions is seeking a Brand Identity Designer with 4 or more years of experience for a contract role that is hybrid in Nashville, Tennessee. Our ideal candidate will be responsible for maintaining graphic design and brand standards across all company assets. Collaboration with managers, clients, and stakeholders is essential to create...
-
Brand Marketing Specialist
3 weeks ago
Nashville, United States LHH Full timeJob Type: Full-timeAbout Us:Join our dynamic team as a Brand Marketing Specialist! We are a leading healthcare provider committed to the care and improvement of human life. As a Brand Marketing Specialist, you will play a pivotal role in shaping and sharing our organization's story with internal and external audiences.Responsibilities:Write, edit, and...
-
Brand Marketing Specialist
3 weeks ago
Nashville, United States LHH Full timeJob Type: Full-timeAbout Us:Join our dynamic team as a Brand Marketing Specialist! We are a leading healthcare provider committed to the care and improvement of human life. As a Brand Marketing Specialist, you will play a pivotal role in shaping and sharing our organization's story with internal and external audiences.Responsibilities:Write, edit, and...
-
Brand Marketing Specialist
3 weeks ago
Nashville, United States LHH Full timeJob Type: Full-timeAbout Us:Join our dynamic team as a Brand Marketing Specialist! We are a leading healthcare provider committed to the care and improvement of human life. As a Brand Marketing Specialist, you will play a pivotal role in shaping and sharing our organization's story with internal and external audiences.Responsibilities:Write, edit, and...
-
Brand Ambassador
2 weeks ago
Nashville, United States Nashville Marketing Group Full timeJob DescriptionJob DescriptionWe are looking to hire an enthusiastic Brand Ambassador to be the face and voice of our clients' brand. As a successful candidate, you will be involved in increasing brand awareness and sales by promoting our products through various events. You will work closely with our sales and marketing division to achieve its marketing...
-
Nashville, United States Vanderbilt Health Full timeDiscover Vanderbilt University Medical Center: Located in Nashville, Tennessee, and operating at a global crossroads of teaching, discovery, and patient care, VUMC is a community of diverse individuals who come to work each day with the simple aim of changing the world. It is a place where your expertise will be valued, your knowledge expanded, and your...
-
Assistant Federal Public Defender
4 weeks ago
Nashville, United States Tennessee Middle Federal Public Defender Full timeMain content Job Details for Assistant Federal Public Defender - Trial Unit Court Name/Organization: Tennessee Middle Federal Public Defender Overview of the Position: An Assistant Federal Public Defender provides legal representation to clients charged with federal criminal offenses before federal magistrate and district courts in the Middle District...
-
Marketing Manager
7 days ago
Nashville, United States Shopping Center Management d b a Turnberry Associates Full timeGeneral Summary of Duties: The Marketing Manager will support the marketing department and help to oversee the brand experience across all digital, social and traditional marketing channels. They will assist in driving the brand and hotel story through a variety of creative channels, including social media, special programming and events, local...
-
Brand Communications Specialist
3 weeks ago
Nashville, United States Comrise Full timeJob Title: Brand Communications Specialist (Nashville, TN - Onsite)Department: Marketing - Content and CommunicationsJob Summary:We are looking for a passionate and experienced Brand Communications Specialist to join our dynamic team. As a key member of the Content and Communications team, you will play a significant role in crafting and sharing the Company...
-
Brand Communications Specialist
2 weeks ago
Nashville, United States Comrise Full timeJob Title: Brand Communications Specialist (Nashville, TN - Onsite) Department: Marketing - Content and Communications Job Summary: We are looking for a passionate and experienced Brand Communications Specialist to join our dynamic team. As a key member of the Content and Communications team, you will play a significant role in crafting and sharing the...