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Marketing Specialist I
2 months ago
Location: Any US; slight preference to EST
Duration: 6 months; with possible extensions
Job ID: SYFJP00000783
Role Summary/Purpose:
- The Analytics Contractor will support the Telecommunication Analytics and Marketing team.
- This individual will work closely with the Analytics team to provide insights from Telecommunication campaigns and to build and manage automated reporting for new initiatives.
- This role will synthesize these campaign insights into recommendations and support the delivery of new reporting to key stakeholders.
- Usage of data mining and analytical tools is a core part of this role. Additionally, historical analysis will be a critical element in the role.
Essential Responsibilities:
- Complete end-to-end campaign analysis of historical and ongoing 2024 acquisition campaign performance; identify successful campaigns and work with the analytics leader to produce actionable recommendations
- Partner with marketing leads and finance lead in ongoing assessment of acquisition and lifecycle strategies
- Leverage existing internal reporting to capture run rate*** understand customer behaviour and refine the engagement strategy
- Partner with the analytics team to identify Device Financing transactions and build automated reporting and data visualizations to track the launch of the new initiative
- Provide support for standard and ad hoc reports as necessary; data pulls, formatting, loading into reporting / analytics systems
- Perform other duties and/or special projects as assigned
Qualifications/Requirements:
- Bachelor's degree, or in lieu of a degree, a high school diploma/GED and 5+ years of experience in analytics
- 3+ years of experience in analytics, preferably within financial services, retail, or credit card payments
- 3+ years of experience with analytical tools including SAS, SQL, and Tableau
Desired Characteristics:
- Experience utilizing SAS or SQL for data mining and dataset creation
- Ability to provide analytical support including data pulling and validation, writing optimized code, extrapolating views through efficient data manipulation, and strategic thinking
- Strong communication, problem solving skills, and ability to manage multiple projects and priorities concurrently
- Familiarity with data visualization tools like Tableau or BIRST
- Experience measuring marketing campaigns and interpreting results
- Ability to excel in a remote environment while holding a high level of personal accountability and drive
- Strength in working with / pulling data in various formats and the ability to efficiently aggregate in a manner discernible to the broader team