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Marketing Specialist I

2 months ago


Charlotte, United States HonorVet Technologies Full time
Title: Marketing Specialist I
Location: Any US; slight preference to EST
Duration: 6 months; with possible extensions
Job ID: SYFJP00000783

Role Summary/Purpose:
  • The Analytics Contractor will support the Telecommunication Analytics and Marketing team.
  • This individual will work closely with the Analytics team to provide insights from Telecommunication campaigns and to build and manage automated reporting for new initiatives.
  • This role will synthesize these campaign insights into recommendations and support the delivery of new reporting to key stakeholders.
  • Usage of data mining and analytical tools is a core part of this role. Additionally, historical analysis will be a critical element in the role.

Essential Responsibilities:
  • Complete end-to-end campaign analysis of historical and ongoing 2024 acquisition campaign performance; identify successful campaigns and work with the analytics leader to produce actionable recommendations
  • Partner with marketing leads and finance lead in ongoing assessment of acquisition and lifecycle strategies
  • Leverage existing internal reporting to capture run rate*** understand customer behaviour and refine the engagement strategy
  • Partner with the analytics team to identify Device Financing transactions and build automated reporting and data visualizations to track the launch of the new initiative
  • Provide support for standard and ad hoc reports as necessary; data pulls, formatting, loading into reporting / analytics systems
  • Perform other duties and/or special projects as assigned

Qualifications/Requirements:
  • Bachelor's degree, or in lieu of a degree, a high school diploma/GED and 5+ years of experience in analytics
  • 3+ years of experience in analytics, preferably within financial services, retail, or credit card payments
  • 3+ years of experience with analytical tools including SAS, SQL, and Tableau

Desired Characteristics:
  • Experience utilizing SAS or SQL for data mining and dataset creation
  • Ability to provide analytical support including data pulling and validation, writing optimized code, extrapolating views through efficient data manipulation, and strategic thinking
  • Strong communication, problem solving skills, and ability to manage multiple projects and priorities concurrently
  • Familiarity with data visualization tools like Tableau or BIRST
  • Experience measuring marketing campaigns and interpreting results
  • Ability to excel in a remote environment while holding a high level of personal accountability and drive
  • Strength in working with / pulling data in various formats and the ability to efficiently aggregate in a manner discernible to the broader team