Web Analyst Specialist

4 weeks ago

Cherry Hill, United States CareerBuilder Full time

Job Description

Job Description

Importante compaa multinacional del sector de la intralogstica, ubicada en la provincia de Barcelona, busca incorporar para sus oficinas centrales, la posicin de Web Analyst Specialist.
Las principales funciones que va a desempear son las siguientes:
- Facilitar tanto al equipo interno como al resto del equipo Online Marketing la informacin necesaria para tomar decisiones de negocio fundamentadas en datos empricos
- Desarrollar y ejecutar las Best Practices de la estrategia de analtica web. Recomendar e implementar todas las funcionalidades necesarias para ello
- Trabajar con el resto del equipo y el responsable de Marketing para definir y desarrollar los KPI y todas las mtricas necesarias para la toma de decisiones. Supervisar el reporting de las mtricas que se realiza semanal, mensual y anualmente a Direccin
- Ayudar con datos analticos en la optimizacin de los ratios de conversin, embudos, tasas de rebote, etc. As como definir y ejecutar los test A/B
- Relacionarse con los grupos internos involucrados, tanto Marketing como Desarrollo, para asegurar la consistencia de la metodologa del uso de los marcadores en todas las sites y pginas. Implementacin de GTM
- Parametrizar, gestionar y mantener las cuentas de Google Analytics, QlikView, Data Studio y otras herramientas de medicin
- Proporcionar reportes a medida en campaas especficas
- Ofrecer recomendaciones reales y vlidas con el objetivo de educar al equipo y la Organizacin, involucrndose para conseguir los objetivos comunes de negocio

Buscamos una persona con formacin en matemticas, ingeniera, marketing, administracin de empresas o estudios similares coincidentes con las funciones del puesto.
La experiencia requerida para la posicin ser de ms de 2 aos de experiencia demostrable y exitosa en analtica web. Ms de 2 aos utilizando funcionalidades avanzadas de Microsoft Excel, incluyendo tablas dinmicas, macros, frmulas
Buscamos una figura que tenga excelentes dotes analticas y de resolucin de problemas con experiencia real utilizando aplicaciones de analtica web (Google Analytics, Matomo, Plausible, Omniture, WebTrends...). Extraordinarias habilidades demostrables en estadstica analtica, con experiencia utilizando archivos detallados de datos para responder dudas, resolver hiptesis y solucionar problemas. Habilidades tcnicas demostrables tanto en ejecucin (Excel, Access, BI, macros, anlisis estadstico) como en definicin de hiptesis, variables, metodologas, etc. Que sea una persona creativa y resolutiva. Buenas habilidades de comunicacin oral y escrita, empatizando con los diferentes perfiles de la Organizacin, tanto tcnicos como de negocio. Con capacidad para trabajar en equipo en un entorno multidisciplinar.
La persona escogida deber aportar conocimientos slidos de online media, mejoras web, Search Engine Marketing, tendencias de la industria digital, actualizaciones SEO y SEM, as como un nivel avanzado de ingls, excelencia en Google Analytics, experiencia con herramientas BI, experiencia en la optimizacin, realizacin y seguimiento de test A/B y experiencia y conocimientos de JavaScript, HTML y Phyton.

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