Digital Communications Supervisor

1 month ago

Foxboro, United States The Kraft Group Full time
Job Details

Job Location
Kraft Sports and Entertainment - Foxborough, MA

Position Type
Full Time

Education Level
Bachelor's

Job Shift
Day

Job Category
Marketing/Media/PR

Description

SUMMARY

The Digital Communications Supervisor will be responsible for leading digital marketing execution and personalizing the fan experience across channels. This includes managing development and execution of all email marketing, mobile app personalization, push notifications, and SMS/MMS communications, as needed, for numerous internal clients within the Kraft Sports + Entertainment and Gillette Stadium businesses, including the New England Patriots. This position will also be responsible for overseeing KSE marketing knowledge base, including all content on the Gillette Stadium website, mobile app, and chatbot to ensure relevance and proper prioritization. The position will be responsible for multiple concurrent projects and will report to the Customer Marketing System Manager.

DUTIES AND RESPONSIBILITIES
  1. Lead the planning, development, and execution of high volume of email, push and SMS campaigns that drive growth across our brands through retention, cross-sell and up-sell
  2. Develop and lead digital marketing calendar, prioritizing touchpoints based on revenue potential and reach
  3. Facilitate the creation and development of customer journey campaigns including onboarding, offboarding, and nurture programs
  4. Strategize and organize communications calendar for member outreach including leading monthly communication planning meetings and resultant action items to deliver relevant and timely touchpoints to members
  5. Maintain cross platform knowledge base, ensuring consistent messaging across Email, Web, App, Chatbot, and Push
  6. Responsible for all content within the Gillette Stadium website and mobile app to ensure relevant and proper prioritization
  7. Support marketing & personalization strategy across the Patriots and Gillette Stadium mobile apps
  8. Develop and execute push notification strategy from Gillette Stadium App across all stadium events
  9. Serve as platform owner of Gillette Stadium, Patriots and Revolution website chatbot
  10. Create messaging (emails, web copy, SMS, digital ads, acquisition forms, sweepstakes, etc.) and monitor copy, to support campaigns and communication priorities
  11. Own and manage the static and interactive stadium maps repository to ensure accuracy, distribution, and utilization of group specific stadium maps
  12. Collaborate with creative teams to ensure communications are executed within brand guidelines of New England Patriots and Gillette Stadium
  13. Ensure persuasive Calls To Action and tracking mechanisms (e.g., came from codes) are included as needed
  14. Lead the creation, scheduling, and deployment of all email and SMS campaigns, including copywriting and proofreading
  15. Develop emails and landing page layouts that are mobile responsive and user-friendly, and test renderings across multiple email clients and Internet Service Providers
  16. Collaborate with departments across the organization to support member communication objectives
  17. Consume sports and marketing content across other teams, leagues, and brands
  18. Special projects and assignments as business dictates


SUPERVISORY RESPONSIBILITIES

•This position has no supervisory responsibilities

SKILLS AND QUALIFICATIONS
  • Bachelor's degree in marketing or a related field
  • 3-5years of relevant communication and marketing experience with increased responsibility
  • Previous experience with email marketing platforms such as Zeta, Marketo, Responsys, Exact Target preferred
  • Excellent copywriting and proofreading skills
  • Strong knowledge of email and digital technologies, software, and applications
  • Detail and results oriented, with strong organizational and project management skills
  • Development and page design experience within content management systems
  • Flexibility in working quickly and efficiently under pressure to handle shifting priorities
  • Thorough knowledge of email marketing concepts and best practices
  • Ability to work collaboratively with teams consisting of technical and non-technical members
  • Work well in fast paced, team-oriented environment, with consumer-centric mindset
  • Able to take constructive criticism and change direction to suit operational needs
PHYSICAL DEMANDS
  • While performing the duties of this job, the employee is regularly required to sit and use hands to handle or feel
  • The employee frequently is required to talk or hear
  • The employee is occasionally required to reach with hands and arms
  • The employee may occasionally lift and/or move up to 25 pounds
  • Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
WORK ENVIRONMENT
  • Normal office environment with moderate noise level on non-event days
  • The noise level can be loud on event days
CERTIFICATES, LICENSES, REGISTRATIONS
  • None required


OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

This company is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

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