Senior Manager, Email Marketing

3 weeks ago

Dallas, United States Dallas College Full time
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Weekly Work Hours

40

Compensation Range

Staff Range N06

Salary Minimum

$65,000.00 Annually

FLSA

United States of America (Exempt)

Position Type

Staff Position Summary

We are seeking an experienced Senior Manager, Email Marketing, to be a key member of our digital experience team. The Senior Manager, Email Marketing will be responsible for the daily creation and publishing of email messaging and developing email automations that drive engagement and action.

Required Knowledge, Skills, and Abilities

  • Proven experience in email marketing, digital marketing, lead generation, basic web design and digital marketing.

  • Strong understanding of user-centered design techniques and strategies, online accessibility and current email standards, and the ability to develop engaging and compatible email layouts across all email platforms and devices.

  • Demonstrated experience in developing and executing successful automated email marketing campaigns for lead generation and retention.

  • Experience in market research, including customer segmentation, competitive analysis, and market trends.

  • Ability to take initiative, solve problems and resolve issues.

  • Ability to see problems from a variety of angles and viewpoints.

  • Strong analytical mindset with the ability to interpret data, analyze market trends, and draw actionable insights.

  • Effective communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and work with stakeholders at all levels.

  • Proven ability to execute, meet deadlines, and manage multiple priorities in a fast-paced environment.

  • Collaborate with team member, understand marketing principles and trends, and have a track record of success in email marketing.

Physical Requirements

Normal physical job functions performed within a standard office environment. Reasonable accommodation may be made to individuals with physical challenges to perform the essential duties and responsibilities.

Minimum Qualifications

  • Associate degree or higher in web design, UX, marketing, communications or related field, or equivalent related work experience. Official transcripts will be required.

  • One (1) year of experience working with email service providers (ESP) and customer relationship management platforms (CRM).

  • Preference given for experience with Salesforce Marketing Cloud, Salesforce CRM and Salesforce SOQL.

  • Two (2) to three (3) years of experience with email marketing, web design, marketing, communications or related field or equivalent related work experience.

  • Demonstrated experience in strategic planning, resource allocation, time management and project management.

*** Will be subject to a criminal background check. Some positions may be subject to a fingerprint check. ***

Key Responsibilities

  • Email Management - Oversee the day-to-day creation and publishing of the college's email messaging through a centralized email service provider (ESP). Provide regular reporting on email efforts and work with stakeholders to optimize their ongoing email messaging.

  • Email Automation and Lead Generation - Work with stakeholders across the college to develop robust email automation campaigns that enhance engagement, drive conversions, and support our business objectives. Report on email strategies and continually test and optimize campaigns for maximum impact.

  • Collaboration - Collaborate with cross-functional teams, including marketing activation, creative services, and communications to ensure college's emails reflect the brand's messaging, values, and offerings.

  • Compliance - Works with stakeholders across the college to ensure college's emails meet all federal, state, local and college guidelines, including accessibility of our emails.

  • Project Management - Plan, execute and oversee the successful completion of various projects within the organization. Defining project objectives, create detailed project plans and allocate resources effectively to ensure project goals are met on time and within budget.

  • Client Relations - Build and maintain strong, positive relationships with internal clients. Responsibilities include being the primary point of contact for clients, addressing their inquiries and concerns promptly, and ensuring exceptional customer service at all times.

  • Brand Ambassador - Serves as the advocate and gatekeeper for the Dallas College Brand and makes sure other team members embrace this stewardship.

  • Completes required Dallas College Professional Development training hours per academic year.

  • Performs other duties as assigned.

The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by incumbents of this job and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Incumbents may be directed to perform job-related tasks other than those specifically presented in this description. Position requires regular and predictable attendance.

About Us

Since 1965, Dallas College, formerly Dallas County Community College District, has served more than three (3) million students. Comprising seven campuses located around the Dallas/Fort Worth area, we are one of the largest community college systems in the state of Texas. We strive to be a leader in the community college space, placing students at the center of everything we do.

Dallas College is committed to cultivating an environment of opportunity and belonging for all students and employees. We recognize that the Dallas College workforce, and the diverse talent that stems from it, is directly linked to our success. We are part of an equal opportunity system that provides education and employment opportunities without discrimination on the basis of any protected attribute, including race, color, religion, national origin, sex, disability, age, sexual orientation, gender identity or gender expression, veteran status, pregnancy or any other basis protected under applicable law. In accordance with applicable law, Dallas College will make reasonable accommodations for applicants and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

Applications Deadline June 25, 2024

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