Field Marketing Manager

2 weeks ago

Minneapolis, United States Anaplan Full time

Anaplan. As the engine behind back-office system connectivity, you might not recognize our name, but our customers rank among the who's who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, and Bayer are just a few of the 2,000+ companies that rely on our best-in-class platform and its native AI capabilities to see, plan, and lead their businesses. By dynamically connecting financial, strategic, and operational plans in real-time, companies trust Anaplan to give them the power to anticipate change, address complexity, deliver operational insights, increase profits, and stay ahead of their competition.

What unites Anaplanners across teams and geographies is our commitment to our customers' success and our collective motivation to achieve ambitious goals. We champion diversity of thought and ideas, and we behave like leaders irrespective of title. When you work for us, you'll be part of a winning culture that's dedicated to creating opportunities for our customers, partners, and employees. We hope you'll join us. Let's create something incredible together

At Anaplan, we are looking for a highly motivated, results-driven Field Marketing Manager to join our Americas Field Marketing team. This role reports into the Director of Field Marketing and is responsible for driving several strategic marketing programs across North America for the manufacturing vertical. You will help plan and execute programs and work across the field marketing and industry teams and cross-functionally with sales, partner and customer leadership to ensure visibility and communication to the Americas financial and business services teams. If you want to help drive pipeline, accelerate account growth and work with a team, this role is for you. You must be ready to roll-up your sleeves on execution, lean into analytics and be a team player and builder.

What You'll Be Doing:

  • Help strategize, calendar, and execute on manufacturing tactics and programs aligned with the pipeline targets of the sales/customer team in the US. Can include webinars, events, roadshows, digital, outbound campaigns and more.
  • Work cross-functionally and across all LOB's to execute and manage activities, including logistics, budgeting, content development, scheduling, creative themes, partner marketing, and social media strategies
  • Manage multiple projects and programs simultaneously, under the direction of the Director of Field Marketing, ensuring clear and proactive communication to meet deadlines and stay within budget.
  • Manage lead acquisition, processing, nurturing and follow-up to ensure that leads from field marketing activities are properly managed.
  • Work with strategic partners aligned to financial and business services and co-create demand generation and acceleration programs.

Technologies You'll Work With:

  • Marketo
  • Salesforce
  • Workfront
  • Anaplan
  • Workday including Scout
  • Demandbase
  • Sendoso
  • Zoom
  • Splash

What Experience You'll Need:

  • 3+ years of field marketing experience in B2B / SaaS technology markets with progressive growth and demonstrable experience in implementing successful field marketing plans.
  • Strong project management skills, creative thinking and analytical ability
  • The ability to execute field events and programs from start to finish
  • Excel at team collaboration
  • Comfortable with accountability for clear, quantified performance targets
  • Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business
  • Ability to manage multiple priorities in fast-paced environment, work collaboratively with cross-functional teams, and ensure high quality deliverables with high attention to detail
  • Strong team-player and self-starter who can initiate and drive activities to successful conclusion while maintaining strong cross-functional working relationships
  • Independence and initiative in high profile situations with strong project management, organization and time management skills

Our Commitment to Diversity and Inclusion

Build your job in a place that thrives on diversity, inclusion, and belonging. We believe in maintaining a hiring and working experience in which all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your true self to work every day

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.

Fraud Recruitment Disclaimer:

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondences, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcement is to obtain privileged information from individuals.


Anaplandoes not:

  1. Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video orin person.
  2. Send job offers via email. All offers arefirstextended verballybya member of our internal recruitment teamwhenever possible,and then followed up via written communication.


All emails from Anaplan would come from an @anaplan.comemail address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an emailtohumanresources@anaplan.combefore taking any further action in relation to the correspondence.

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