Communications Director

4 weeks ago

Hartford, United States CareerBuilder Full time

One of the oldest organizations of its kind in the country, Community Partners in Action (CPA) was founded nearly 150 years ago to champion criminal justice reform and advocate for preserving the dignity of those in and out of prison. Through our programs that include reentry and housing, youth initiatives, a nationally recognized Prison Arts Program, and holistic alternatives to incarceration, we provide a long-term impact that positively transforms individuals and society at large. Annually serving nearly 7,000 individuals throughout Connecticut, our work is possible due to partnerships with and support from individuals, government, private funders, organizations, and businesses.
CPA launched our

BEDI

( B elonging,

E quity,

D iversity, and

I nclusion)

Journey

in June 2020. Led by a task force that includes board members, our executive leadership team, program managers and staff who act as BEDI Ambassadors from each of our programs, WE ARE COMMITTED to building and maintaining an inclusive, equitable workplace and COMPELLED to have a constructive impact on criminal justice reform in CT that ends racial inequities and ensures the humanity and dignity of those interacting with the system. Read more about our BEDI journey at Read more about our Diversity, Equity, and Inclusion journey at Community Partners in Action.
RESPONSIBILITIES:
Oversee agency's media outreach and marketing communications content including internal and external - website, social media, and newsletters.
Develop and implement effective messaging and communications strategies and ensure their consistency.
Help develop and maintain the agency's image and identity, which includes the consistent use of logos, signage, and promotional materials in collaboration with agency's Development Director.
As appropriate, communicate with people outside the agency, representing CPA to the public, government, and other external sources; exercise good judgement regarding message delivery, including when, by what channel, and by whom.
Establish an annual marketing communictaions budget in consultation with agency's Chief Financial Officer.
Interact with, direct as requested, evaluate, and participate in the selection and renewal of vendors providing communication- related services.
Develop and implement an annual communications plan and communicate that plan through the form of a calendar or other structured resource.
Develop and maintain contacts with media members, influencers and community leaders.
Create and maintain an indexed library of digital, video, audio, image and print content.
Prepare information for media kits and develop content for agency internet or intranet web pages.
Work in collaboration with agency's Administrative Manager and Development Director regarding website navigation and userability.
Establish and drive a multi-channel communications strategy including:

Monthly Content Calendar
Email Marketing (internal and external email content, including marketing, notices and newsletters)
CPA Website content
Social Media Channels (Facebook, LinkedIn, Instagram, YouTube Channel or other)
Direct Mail
Employee Newsletter

Develop, write and/or post content for a variety of uses, including:

CPA Statements
CPA Stories
Event Promotions
Annual Report s
Committee and other internal reports
Relevant portions of grant proposals and/or reports to funders
News Media

Fundraising Campaigns
Advocacy Outreach
Participate in trainings, conferences and committees, especially those related to the agency's Belonging, Equity, Diversity and Inclusion journey.
Assist with other projects and activities, as needed.

CPA is seeking a competent, self-motivated, and detail-oriented professional to join our Executive Team. The Communications Director will oversee and implement an annual Communications Plan, expand awareness of our mission, help position CPA as a leader in service delivery in the criminal and juvenile justice sectors, and give voice to our advocacy program. The ideal person will be passionate about our mission and history, motivated by systemic change and reform, and believe in treating the people we serve with dignity and respect.
A Bachelor's degree with at least five years of professional experience in communications, marketing, public relations, or journalism is required. A Master's degree in related areas is preferred. Ability to work under pressure, think strategically and problem solve in a fast-paced environment is critical. Experience in both non-profit and for-profit settings is welcomed. Bi-lingual skills are a plus but not a requirement for the position.
Impeccable copywriting and copy editing skills are required. Experience must include writing for and managing social media channels, newsletters, and websites. Demonstrated knowledge and proficiency with communications technology. Must understand principles of copywriting, graphic design, layout and publishing.
We look for candidates who can demonstrate emotional intelligence and the ability to interact with multi-cultural populations. In addition, this person will have strong decision making, interpersonal and organization skills. Finally, they will be able to show adaptability, flexibility, and resourcefulness.
Applicants must have a valid and current CT driver's license and reliable transportation.

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BA/BS/Undergraduate5+ years of experience
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