Marketing Consultant
1 month ago
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Marketing Consultant
Job Description
Marketing Consultant
Reports To: The Marketing Consultant will report to Director of Marketing & Creative Services.
Job Overview: The MCs responsibilities include those of providing marketing solutions that support our clients marketing needs, while supporting AMS corporate initiatives.
Responsibilities and Duties: Assets clients are independent insurance/securities advisors. Our role is to develop, monitor, and consult on marketing that provides quantitative results:
Work directly with Business Consultants to identify individual marketing needs for each advisor, to further build-out a strategy that aligns with each clients objectives
- Be a liaison between the client and the graphic designers
Conduct marketing research to identify trends and opportunities for clients
Support clients lead generation efforts through digital, traditional marketing, and preparation of B2C events
Curate copy for both clients and for Asset such as email communications, social media, and branding efforts
Advise on clients branding, positioning, communications and other marketing issues
Establish and measure ROI and KPIs such as email CTR, social media engagement, and event metrics
Monitor clients marketing and analyze results
Develop and implement social media & corporate branding strategies according to outlined client or corporate objectives
Research external vendor opportunities
Communicate on a regular basis with the Marketing Director on which tools are effective or ineffective for client and corporate communications
Company copywriting of regular email communications, social media content, & brand brainstorming efforts
- Make proactive phone calls to clients to share marketing ideas and tools
The following qualifications/requirements are optimal for an individual to successfully fill this position:
Financial Services industry experience
Experience with lead generation programs
BS/BA in marketing communications or business relative field and/or 2+ years of proven experience in a marketing consultant or similar role Strong understanding of marketing principles and best practices
Ability to work with many deadlines within close proximity
Strategic thinker and problem solver
Apt in writing Financial Services industry content
Excellent communicator and presentations skills (oral and written)
Outstanding organizational and project management skills
Proficient in all MS Office Suite products
Working knowledge of marketing automation, CRM, and project management software
Basic understanding of digital lead generation and digital marketing techniques Seniority level
- Seniority level Entry level
- Employment type Full-time
- Job function Marketing and Sales
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