Content Marketing Specialist

3 weeks ago


Bedford, United States CareerBuilder Full time

Content Marketing Specialist - Open Position

Bedford Heights, Ohio
Full-Time
True Digital Communications is looking for a full-time Content Marketing Specialist to support clients and our internal team in the planning, delivery, monitoring, and optimization of content marketing programs. At True, Content Marketing Specialists are responsible for serving as our subject matter experts in digital content marketing and social channels. They are key contributors in the development of client strategy, and they see these strategies through to execution and evaluation, providing resources, training, and support to Trues content team.
Responsibilities

Develop and execute content marketing strategies that align with clients' goals and objectives across various stages of marketing funnel from awareness to conversion
Create and manage content calendars to ensure consistent delivery of high-quality content across various platforms
Write and edit compelling and SEO-friendly blog posts, articles, social media posts, and website copy
Collaborate with digital team to conduct keyword research to optimize content for search engines
Support associates with content development and provide editing and quality assurance
Support marketing automation efforts through content development and technical setup
Collaborate with cross-functional teams to gather information and insights for content creation
Monitor and analyze content performance using analytics tools to identify areas for improvement
Stay up-to-date with industry trends and best practices in content marketing
Skills

Strong knowledge of social media marketing platforms and strategies
Proven experience in developing and implementing content and SEO strategies
Experience with writing press releases and managing media relations, a plus
Familiarity with digital marketing techniques and tools
Excellent writing, editing, and proofreading skills with a keen eye for detail
Proficiency in WordPress, Adobe Creative Suite, or other relevant software
Understanding of email marketing principles and best practices
Ability to manage multiple projects and meet deadlines in a fast-paced environment
Basic graphic design skills are a plus
Highly creative
Strong writing and grammar skills
Desire to learn new skills
Self-motivated
Adaptive to change, flexible
Detail-oriented
Positive attitude and team spirit
Qualifications

Bachelors degree in writing, public relations, advertising, marketing, communications (or a related field)
Qualified candidates will generally have 3-5 years of hands-on writing experience
Demonstrated writing, editing, proofreading and research skills
Thorough understanding of digital marketing tools and social media platforms
Working knowledge of SEO best practices for online content
Well-versed in online marketing strategies, customer segmenting, and best practices
Experience with writing press releases and managing media relations
Knowledge of marketing automation and inbound marketing concepts
If you are a creative thinker with a passion for storytelling and have the ability to create engaging content that resonates with the target audience, we would love to hear from you. Join our team as a Content Marketing Specialist and help us drive our brand's growth through compelling and impactful content.
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