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Account Based Marketing Manager

4 months ago

Alpharetta, United States Profisee Group Inc Full time

Profisee Sales and Marketing teams are fully aligned and committed to an account-based go-to-market as we shift into the next phase of company growth and looking for an Account Based Marketing Manager to join the team to support this exciting evolution of our go-to-market.

Reporting to the Director of Demand Generation, the

Account Based Marketing Manager (Hybrid)

will champion the development, execution, and continuous innovation of highly strategic account-based marketing campaigns to drive new business pipeline and revenue. This role is for a leader who has a high degree of creativity, agility and exceptional skills in cross-departmental collaboration.

The Account Based Marketing Manager (Hybrid) will partner with Sales, Business Development, Marketing and Alliances to select and manage accounts leveraging data, collaborate with Field, Paid Media and Business Development teams execute integrated account plays and campaigns (1;few and 1;many), work with the Content and Design teams create personalized content that meets the needs of strategic accounts and partner with Marketing Operations to develop metrics and reporting to measure the success of all initiatives.

This is an exciting opportunity for someone who likes fast-paced environments, a builder, open to try new things, and a progressive thinker about how Marketing and Sales can work together to create pipeline.

Let's find your somewhere new.

What Success in this Role Looks Like:

Within first 3 months:

Familiarize yourself with our GTM, goals and marketing strategies, Ideal Customer Profile, existing account base, messaging, competitors and etc. Familiarize yourself with marketing and revenue operations - processes, sales process, handoffs, SLAs, sales territories, tech reporting, tracking, rhythm of business, etc. Go on a listening tour - meet with Sales, Business Development, Marketing and Alliances teams to understand their goals, pain points and expectations from account-based initiatives. Collaborate closely with Marketing, Business Development, Sales and Alliances to implement and execute an account scoring methodology to drive account prioritization, selection process and account tier cohorts. Deliver a 6 month 'plan on a page' that outlines a comprehensive account-based marketing plan for strategic account cohorts, outlining personalized approaches, key messaging, content needs, engagement tactics, KPIs, reporting needs and quick wins.

Within first 6 months: You are the quarterback.. and are working cross-functionally to develop and execute integrated global account-based campaigns (1;few and ), across multiple channels (website, paid, events, direct mail, outbound, social, etc.) to engage, nurture and convert strategic accounts. You have worked closely with Content and Design teams and have identified gaps; personalization needs and have implemented tailored content that aligns with specific messaging for strategic accounts and account tiers. You have collaborated with Marketing Operations and have established and implemented a KPI and reporting framework to measure the success and efficacy of account-based initiatives. You're running a rhythm of business, proactively engaging with the Marketing, Sales, Business Development and Alliance teams to coordination, education, communication, and optimizing the impact of global, regional, local account-based marketing activities. You are ensuring that Field, Paid Media, and Business Development teams are integrating ABM strategies into broader marketing plans. You are successfully managing project and campaign timelines, quality & budgets. The preliminary outcomes of executing your 6-month plan show measurable progress towards agreed upon program KPIs and goal. You are building meaningful and productive working relationships with Marketing peers, Sales, Business Development and Alliances.

Within first 12 months: The fruits of your success in executing and managing integrated and orchestrated global account-based marketing campaigns are successfully engaging accounts and producing quarter-over-quarter growth in program KPIs and goals - including pipeline. You have established a feedback loop with Sales and other stakeholders and are continuing to innovate account-based campaigns in partnership with digital, field, content, and, most importantly, sales teams. You are providing ongoing reporting for a primary set of key performance indicators (KPIs) and provide stakeholders with actionable recommendations as it relates to performance across KPIs. You have built trust with stakeholders and are fostering a culture of collaboration and knowledge sharing within the team and cross-functional departments.

Successful candidates in this role have: 2+ years' experience in B2B marketing, preferably in software/high tech, across numerous Geographies. 3+ years of marketing experience with a focus on account-based marketing, enterprise marketing and demand generation. Experience partnering with sales to execute strategic outbound and ABM initiatives. Strong project management skills, attention to detail and the ability to manage a campaign end-to-end.

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