Associate Director, Paid Search

2 weeks ago

Fort Lauderdale, United States CareerBuilder Full time

Consumer Experience --> Associate Director, Experience Strategy
ID: 5145
Full-Time/Regular
Overview:
The Associate

Director, Paid Search

is responsible for partnering with the Director of Paid Search to help lead a portfolio of Paid Search (SEM) accounts towards stated client and company objectives and is responsible for the growth, management, retention and satisfaction of these accounts. The Associate

Director, Paid Search

will be accountable to partner with client stakeholders across multiple search disciplines. The Associate

Director, Paid Search

will be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals. Proven account management and team leadership experience is essential, along with deep experience in online marketing and digital media.The Associate Director, Paid Search will be responsible for the development of junior staff and, at times, the management of external vendors.
Responsibilities:
Account Management

Implement holistic Paid Search planning as part of the overall Media Strategy

Introduce process development input, Quality Assurance and best practices Input

Interface with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients

Keep direct management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business

Understand and explain the features and benefits of all zSearch products and services

Cross sell products and services to grow share of SEM spend

Responsible for working with the overall planning teams to align the strategy and execution for quarterly or annual account plans and budgets (in regard to Search) to compliment the overall media plan, including creative execution and media placement and client presentation development
Search Campaign Management

Develop and foster account relationships with a goal of 100% account retention within a defined portfolio of accounts

Develop a complete understanding of client goals, markets, needs and expectations

Work within client relationships to champion initiatives that drive marketing decisions across SEM/SEO channels

Attend client meetings on ongoing basis, interface as needed with executive and middle management level on client side during meetings and presentations

Independently lead performance and strategy presentations

Translate data-findings to insights via our team of strategists

Solve client problems and use conflict management skills within a professional environment

Leverage syndicated digital research (e.g. ComScore, Nielsen, Hitwise) along with licensed search tools (SEMRush, Optmyzer, etc.) to benchmark tor forecast rends

Provide best practices and on-going evolutions in the SEM/SEO space to team members and Media Planners to ensure training is continuous
Requirements:

Bachelors degree in business, marketing, or advertising preferred

4+ years of hands-on Paid Search experience, preferably within an Ad Agency

Experience with Google Ads, GDN, Google Analytics, Bing Ads, Google Tag Manager, as well as Shopping and Merchant Center

Deep knowledge of Paid Search best practices and technical savviness including advanced knowledge of SQL, and strong Microsoft Excel skills; pivot table, VLOOKUPs, and chart building

Knowledge of feed-based ad units like Smart Shopping, as well as feed management and optimization.Digital Experience in Display, Video, Email, Social etc. is ideal

Understanding of scientific method and testing, along with analytics knowledge (statistical significance, confidence intervals, etc.)

Possess comprehensive data analysis and problem-solving skills; able to draw conclusions and devise strategic recommendations based on findings

Thought leadership skills, with ability to lead, pitch, have POV

Strong sense of urgency and commitment to move quickly with high quality

Ability to work independently and effectively multitask across multiple priorities

Articulate and effective communication skills, tailoring message to the audience; developing and delivering presentations with actionable insights and the ability to influence the decision-making process

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