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Marketing Analyst

2 months ago

Plano, United States Transcend Solutions, LLC Full time

Marketing Analyst - 13322

Location: Plano, TX

Length of Assignment: 6+ months

Work Schedule: Hybrid - Monday-Thursday onsite- Friday offsite

Top skills Needed:

  • Strategic thinking, the ability to develop and implement comprehensive event strategies that align with the organizations goals and objectives.
  • Project management, project management skills are essential for overseeing the planning, execution and evaluation of events.
  • Communication and relationship building, excellent communication skills are crucial for effectively communicating with internal and external stakeholders, including executive leaders, cross-functional teams, and internal and external partners.

Duties and Responsibilities:

  • Lead the communication plans that support Touch Marketing events execution with internal and external partners, including pre-event planning, day to day tracking and post-event debriefs, to ensure alignment and gather feedback.
  • Communicate to executive leaders regularly on event plans, updates, results and provide insights and recommendations for future events.
  • Lead post-event evaluations to assess the success and identify areas for improvement.
  • Create and implement planograms and floorplans within our clients Visual Merchandising Portal (VMP) that support Touch Marketing event strategy and execution.
  • Manage the coordination of event logistics, including event selection, asset and fixture transportation and location accommodations required to support a successful event
  • Manage and drive product prioritization to be used in visual storytelling and planogram creation that align with event theme and strategy.
  • Develop and maintain the Touch Marketing Playbook outlining standard operating procedures, best practices, and templates for various event sizes and experiences.
  • Create and manage detailed project plans for each event, including timelines, milestones and rollout plans.
  • Develop, gain leadership alignment and execute merchandising plans within events and assigned channel.
  • Drive live-set testing of devices, visual elements and security to ensure successful GTM execution based on planograms and design renderings. Identify gaps. Seek out solutions with cross-functional partners when needed.
  • Develop knowledge of security device parts, function and installation requirements for assigned channel and update our clients Visual Merchandise Portal to align for event and channel needs.
  • Responsible for event and reset deployment communications including instructions and pack lists.
  • Create efficiencies with existing processes, improve implementation and innovating merchandising execution that drive engagement and sales.

Background/Experience:

  • Bachelor's Degree with 8+ years experience preferably in events planning, visual merchandising, or project management
  • Experience in strategic event planning aligned with organizational goals
  • Ability to assess event success and ROI, with experience in post-event reporting and analysis
  • Leading cross-functional teams in retail merchandising strategies
  • Experience building relationships with key internal and external cross-functional partners
  • Experience working with a variety of vendors and suppliers
  • Experience leading and managing a team of event coordinators or planners
  • Visual Merchandising, and Retail Operation experiences in corporate environment desired
  • Strong aesthetic, visual design, communication and presentation skills
  • Must have demonstrable experience in developing presentations using a variety of PC applications, including Word processing, Excel, and PowerPoint.

Necessary Skills and Attributes:

  • Ability to listen well, think strategically and creatively to solve problems, gain alignment and gain action through influence.
  • Process-oriented, with ability to flex from high-level strategy to fine attention to detail.
  • Exceptional oral presentation skills with proven ability to adapt approach based on audience; comfort presenting to a diverse audience from C-level executives to retail sales associates.
  • Excels in judgment for balancing competing priorities and advance what matters most to the organization.
  • Analytical problem-solving and strategic thinking skills; quantitative analysis skills with ability to develop and deliver a compelling story with data to support position.
  • The ability to prepare and present reports to senior leaders on event results and feedback.
  • History of managing ambiguity and complexity.
  • The ability to work either independently or in a team environment to achieve personal and team project goals, including the completion of assignments within established timeframes.