Mgr, Marketing

Mgr, Marketing Job Reference Number:

20677 Employment Type:

Full-Time, Onsite Segment:

Education Brand:

Aladdin-Campus-Dining State:

Maryland (US-MD) The Role at a glance: We are looking for a Marketing Manager for our Education Segment. This is a great opportunity for an innovative marketing professional to support our operations teams, developing strategies to create the consumer experience appropriate to the brand and account in which they operate. You will be evaluating key client marketing plans/materials relative to effectiveness and/or ROI, as well as providing recommendations for improved efficiencies/changes based on your expertise. If you are ready to contribute to the team by leading the marketing strategy within our Aladdin Campus Dining segment, this is a great role for you. What you'll be doing: Serve as a marketing liaison/lead at this account.

Develop segment-specific strategic marketing plans with the support of the Senior Director of Marketing.

Execute program strategies for the unit level.

Collect/Track Program Data.

Develop and execute retail promotional strategies for culinary concepts.

Develop marketing programs aimed to increase customer satisfaction, participation, and revenue.

Partner with the corporate team to develop creative briefs for marketing collateral, which includes, among other initiatives: In-Unit Marketing Calendars Case studies In-Unit brand standards Concepts Programs Business Development Presentations

Manage/Responsible for the New Account Opening Marketing Process, including: Orders Installation Brand Standards & Design

Manage/support the regions: Digital Signage Company Store SharePoint

Provide/gather PR for enhanced exposure to the Aladdin Campus Dining brand in the marketplace through: Press Releases Social Media Websites

What we're looking for: Must-haves: 3-5 years of Marketing Experience or related field.

Bachelor's Degree in Marketing or related field or equivalent work experience.

Solid understanding of marketing strategies and tactics (food service, retail, or restaurant management preferred).

Proven ability to develop and deliver effective presentations designed to influence executive leadership and decision-makers.

Possess professionalism and passion for customer and client relations.

Demonstrated ability to relate well to individuals and groups with widely varying backgrounds, perspectives, education, and skills is required.

Ability to think strategically and operate autonomously.

Nice-to-haves: Experience working in a marketing capacity supporting a contract services organization.

Experience working in a marketing capacity in Food Services.

Where you'll be working: This position will be located at Bowie State University in Bowie, MD. Compensation: The compensation for this role starts at $50,000 and goes up depending on experience. Our Benefits: Medical (FT Employees)

Dental

Vision

Voluntary UNUM offering for Accident, Critical Illness, and Hospital Indemnity

Discount Program

Commuter Benefits (Parking and Transit)

EAP

401k

Sick Time

Holiday Pay (9 paid holidays)

Tuition Reimbursement (FT Employees)

Paid Time Off

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