Digital Marketing Account Lead
3 weeks ago
This role leads a team of specialists across all marketing channels and is ultimately responsible for the success of a client's engagement within Forthea. Account Leads have all the Star Qualities of a digital specialist, but work more autonomously and are expected to function at a highly efficient level and to maintain a significant mid-level client relationship.
Day-to-day supervision of client search/online programs including strategic approach, bid recommendations and performance
Day-to-day supervision of client web or creative development projects – interfacing with DEDV project manager
Strong relationships with search/online community vendors for optimal service and results
Contribute to new business pitches
Develop, motivate and train Junior Specialists and Digital Specialists
Client account management and up-selling of services where applicable
Project management of all digital initiatives as they relate to the client
Ensure team members schedule and lead pre-kickoff meetings
Assist with the scheduling and leading client kickoff meetings
Recap kickoff meetings and send to client and internal team
Ensure team has requested client logins and necessary content and enter info into NetSuite
Assign setup tasks for internal team including necessary information to complete tasks and hours allotted to complete the project
Monitor time for setup tasks to ensure it is within the allocated budget
Review setup documents including keyword research, creative comps, email templates, etc. and send to client for approval
Confirm completion of setup tasks
Correspond with client through setup process to inform them of status
Assign ongoing tasks for internal team
Review ongoing plans, ads, press releases, etc. and send to client for approval
Regularly update client via email on the status of their account (or ensure direct client contact has)
Schedule monthly status calls with client (or ensure direct client contact has)
Deliver monthly reports for marketing clients (or ensure direct client contact has)
Asses client’s marketing successes and determine if additional or “outside the box” ideas need to be implemented by specialists
Work with client’s outside vendors if necessary
Regularly check Google analytics codes are in place
Check project time used weekly and manage internal team’s time
Create weekly status reports for account management meetings
Asses time used on every project weekly for weekly project control meetings
Qualifications
3-5 years online marketing experience with a strong background of planning and buying online campaigns
Bachelor’s Degree from 4-year, accredited college.
Excellent client and account service record; track record of accomplishing successful results for clients.
Experience with writing, presenting and executing effective communications, media or interactive marketing plans.
Ability to specify technical changes to technical/development teams
An in depth understanding of search engines, search engine optimization and factors that influence high rankings in Google
Experience with PPC – Management of Pay per click programs
Experience with web analytics tools (Google Analytics, Webtrends, Ominiture)
Experience using a CMS and an understanding of the impact they have on SEO
Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach
Ability to compile and analyze search data and metrics and make decisions regarding campaign direction
Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
Comfortable interacting with C-level executives
Ability to work independently and within a team environment
Strong independent decision-making, organizational, planning and problem-solving skills
Our culture of balancing creativity with practical tactics is our foundation for delivering measurable results.
Our desks are filled with the best talent in the business. Meet our leadership team that is continually driving our clients to new levels of success.
Learn more
Hiring info.
Process + Application
Please apply via Greenhouse by using the 'Apply Today' button. You will be asked for an up-to-date resume/CV and your recent salary history.
Be pepared for an extended hiring process that often involves two or three in-person meetings, if not more. We take our time to ensure that we bring the right people into the Forthea fold.
Location
Central Houston, TX
Position
Full-time + on-site
Compensation
Competitive, and dependent on experience, ability, and attitude
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