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Marketing Manager

4 weeks ago

Culpeper, United States Hexatronic Rochester Cable, Inc. Full time

Company Overview

Join us at Hexatronic Rochester Cable, a leading global cable manufacturing facility based in Culpeper, Virginia where we specialize in designing, developing, and constructing tailor-made cables engineered to excel in demanding applications and extreme environments. From enabling deep-sea exploration to empowering mining operations and oil drilling ventures, our innovative cables propel our customers towards their objectives. By joining us, you will not only broaden your horizons but also make a meaningful impact on a global scale. Apply now and embark on a journey to shape the future with us.

Job Description

A key member of the Hexatronic Rochester Cable team, the Marketing Manager will build on the strong Rochester Cable brand and implement lead-generating activities across the buyers' omnichannel journey.

Essential Job Functions

  • Develop and implement the marketing plan for the Rochester Cable brand by value stream and through various media, such as LinkedIn, and direct e-marketing by value stream.

  • Maintain ownership of the content pipeline for Rochester Cable.

  • Together with the sales team, implement lead-generating activities.

  • Produce and edit content for high-impact initiatives that articulate Rochester Cables values, capabilities, and strategic priorities.

  • Create content that describes our products and solutions in an accurate, engaging, and technical manner and which highlights our expertise in solving the target audience's problems.

  • Develop and implement a SoMe plan for Rochester that will be published in the Global Hexatronic channels.

  • Plan, prepare, and coordinate all trade show and customer events for Rochester Cable

  • Work with group marketing and other sub-vertical teams on shared projects (e.g. the future Hexatronic US Intranet)

  • Oversee day-to-day operation and management of local marketing activity to ensure an on-time and on-budget performance.


Requirements

  • Please note: This position requires access to information which is subject to stringent controls under the International Traffic in Arms Regulations (ITAR) or Export Administration Regulations (EAR), as such, applicants must be a U.S. person defined as a citizen, national, U.S. lawful permanent resident, person granted asylee status in the U.S., or person admitted into the U.S. as a refugee.

  • Proven work experience as a marketing specialist or manager, preferably B2B, with technical products.

  • Bachelor's degree in marketing or related field preferred.

  • Minimum 3 years in a similar position.

  • Proficient with Microsoft Office, particularly Excel and PowerPoint, and Adobe Creative Suite.

  • Excellent written and verbal communication skills for different contexts (i.e., SoMe, web, mailings, key messages, etc.)

  • Ability to convey ideas that ultimately persuade an audience to act.

  • Working Knowledge of the Inbound marketing methodology.

  • Knowledge of HubSpot CMS, CRM, and Marketing Hub.

  • Knowledge of post-production and editing of videography and photos.

  • Must be self-motivated with excellent time management skills and ability to work with minimal supervision.

  • Additional Desired Skills:

  • Experience in cable manufacturing or similar field.

  • Knowledge of CAN-SPAM Act.

  • Experience with Microsoft Dynamics.

  • Ideally located within commuting distance of our facility in Culpeper, Virginia.

  • Overnight travel to customers and vendors will be required.


Work Environment/Physical Demands:

The work environment and physical demands described here represent those that must be met by an employee to successfully perform the essential functions of this job with or without reasonable accommodation.

The work setting is primarily in an office with occasional exposure to a typical manufacturing environment that requires the use of personal protective equipment such as steel-toed shoes, safety glasses, and hearing protection. The physical demands represent those required to successfully perform the essential functions of this job with or without reasonable accommodation. Must be able to sit for extended periods of time, work with a computer and keyboard; hear, understand, and distinguish speech and/or other sounds (e.g., machinery, sirens, and alarms); speak to express or exchange ideas with, impart oral information to include instructions; vision abilities include close vision, distance vision, peripheral and depth perception. Must be able to walk, climb stairs, and drive a vehicle.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Health Savings Account

Flexible Spending Account

401(k) Savings Plan with Employer Match

Paid Time Off

Paid Holidays

Basic Life and AD&D

Additional Life

Short-Term Disability

Long-Term Disability

About Hexatronic Rochester Cable, Inc.

Since its founding in 1794 as a manufacturer of ropes, Hexatronic Rochester Cable has evolved to become a recognized leader in the design and manufacture of bespoke electro-optical cables designed to operate in the harshest of environments for a vast array of applications. At our location in Culpeper, VA, we design and build highly engineered cables to meet specific application requirements for demanding industries such as oil and gas exploration, production, oceanographic, defense, and subsea applications. The acquisition of Rochester Cable by Hexatronic has uniquely positioned our company for growth. For more information on the Rochester Cable or the Hexatronic Group please visit www.rochestercable.com and www.hexatronic.com

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