Digital Marketing Manager
2 weeks ago
Benefits:
Competitive salary
Paid time off
This position will be for bankful.com, a payment technologies division of eMerchantbroker LLC.
Position Overview:
A Digital Marketing Manager is responsible for developing, implementing, and managing the digital marketing strategy of a company. Their primary focus is on leveraging digital channels to reach and engage with the target audience, drive brand awareness, and ultimately achieve business goals.
Key Responsibilities:
Digital Strategy Development:
Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives.
Identify key performance indicators (KPIs) and metrics to measure the success of digital campaigns.
Online Advertising:
Plan, execute, and optimize online advertising campaigns, including pay-per-click (PPC), display advertising, and social media advertising.
Manage budgets effectively to achieve maximum ROI.
Social Media Management:
Oversee the company’s presence on social media platforms.
Develop and implement social media strategies to enhance brand awareness, engagement, and customer loyalty.
Search Engine Optimization (SEO):
Implement and optimize SEO strategies to improve the company’s organic search visibility.
Stay updated on search engine algorithms and industry best practices.
Email Marketing:
Develop and execute email marketing campaigns to nurture leads, retain customers, and drive conversions.
Segment and target email lists based on customer characteristics and behavior.
Content Marketing:
Collaborate with content creators to develop and distribute compelling and relevant content across digital channels.
Ensure content aligns with SEO and overall digital strategy.
Website Management:
Oversee the company website, ensuring it is optimized for user experience and conversion.
Implement strategies to increase website traffic and improve conversion rates.
Analytics and Reporting:
Use analytics tools to monitor the performance of digital marketing campaigns.
Provide regular reports and insights to stakeholders, adjusting strategies based on data.
Technology Integration:
Stay informed about emerging digital marketing technologies and trends.
Evaluate and integrate new tools or platforms that can enhance the digital marketing efforts.
Collaboration with Cross-Functional Teams:
Work closely with other departments such as sales, product development, and customer service to align digital marketing efforts with broader business objectives.
Requirements
Education:
Bachelor's degree in marketing, communications, business administration, or a related field.
Experience:
3-5 years of previous experience in digital marketing.
Previous experience in eCommerce/FinTech preferred.
Technical Skills:
Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
Knowledge of email marketing platforms like MailChimp, Constant Contact, or HubSpot.
Familiarity with content management systems (CMS) such as WordPress or Drupal.
Understanding of search engine optimization (SEO) techniques and best practices.
Ability to analyze data and metrics to inform marketing strategies and decisions.
Digital Marketing Expertise:
Strong understanding of digital marketing channels including social media, email, search engine marketing (SEM), content marketing, etc.
Ability to develop and execute digital marketing campaigns across various channels.
Knowledge of digital advertising strategies and tactics.
Experience with A/B testing and conversion rate optimization (CRO) techniques.
Project Management Skills:
Strong ability to manage multiple marketing projects and bring them to execution.
Analytical Skills:
The ability to analyze data, interpret metrics, and derive insights is crucial for optimizing marketing campaigns and measuring their effectiveness.
Communication Skills:
Excellent written and verbal communication skills
A successful Digital Marketing Manager is not only knowledgeable about digital channels and tools but also possesses strong analytical and strategic thinking skills to drive effective digital marketing campaigns. They must adapt to the evolving digital landscape and stay ahead of industry trends.
This is a remote position.
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