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Senior Director of Marketing Technology

4 months ago

St Louis Park, United States nVent Full time

nVent

Senior Director of Marketing Technology

St Louis Park ,

Minnesota

Apply Now

We’re looking for people who put their innovation to work to advance our success – and their own. Join an organization that ensures a more secure world through connecting and protecting our customers with inventive electrical solutions. The Senior Director of Marketing Technology is responsible for leading the vision, strategy, and defining requirements for the marketing technology solutions that support the business goals and objectives of the marketing and segment organizations. The position will serve as the Business/Product owner of our Marketing Technologies with a heavy focus in the short-term on unifying our enterprise website experience and guiding our global product hierarchy and product data architecture. This role will require strong collaboration and partnership with our business segment marketing and IT/Digital leaders for the implementation elements as well as other key functional stakeholders to align on prioritization, integration, optimization and utilization of marketing technology platforms and processes. WHAT YOU WILL EXPERIENCE IN THIS POSITION: Define and lead the marketing technology vision and strategic requirements roadmap, including global product hierarchy and data taxonomy/architecture, ensuring alignment with the overall business strategy and marketing objectives. Define the business and marketing requirements (the what) for new marketing technology opportunities and solutions, while working closely with our IT/Digital team (the how) to ensure build-out, fit, compliance and feasibility. Oversee the effort to unify and optimize our nVent website to best enable our B2B customer buying journey, through easy navigation, product selectors, configurator tools and market places to ensure the best value and performance of marketing technology investments. Lead the marketing technology team and colleagues, providing expert guidance, coaching, and feedback to foster a culture of collaboration and customer-centricity. Establish and maintain best practices and standards for marketing technology governance, architecture, PIM data quality, and performance. Collaborate with our Digital/IT team to ensure implementation, integration, and maintenance of marketing technology platforms and tools, ensuring scalability, reliability, and functionality. Coordinate the scheduling and execution of product releases and deployments in collaboration with our Digital/IT team, considering dependencies, potential risks, and resource limitations, with a focus on user acceptance testing. Monitor and measure the effectiveness and impact of marketing technology solutions, using data and analytics to optimize and improve marketing performance and ROI. Collaborate and communicate with internal and external stakeholders, including senior management, marketing, sales, IT, and agencies, to ensure alignment and coordination of marketing technology initiatives and projects. YOU HAVE: Bachelor's degree in marketing, business, IT, or related field. Master's degree preferred. Minimum of 12+ years of domain experience in marketing technology and user experience including 5+ years of team leadership experience. Business/marketing knowledge of various marketing technology platforms and tools, such as CMS, CRM, PIM management, marketing automation, web analytics, content and data management, email marketing, social media, SEO, etc. Understanding of B2B customer buying journeys and natural language sciences. Consistent track record of leading and running complex and cross-functional marketing technology projects, from strategy to execution. Experience in the B2B industrial or manufacturing sector is preferred. Experience working with multicultural and global teams. Proficiency in Agile methodologies and practices, with experience in Agile product development environments. Strong understanding of marketing strategy, processes, and best practices, as well as the latest trends and developments in marketing technology. Excellent project management, problem-solving, and analytical skills, with the ability to manage multiple projects and priorities in a fast-paced environment. Excellent communication, collaboration, and influential leadership skills that inspire stakeholders at all levels of the organization. WE HAVE: A dynamic global reach with diverse operations around the world that will stretch your abilities, provide plentiful career opportunities, and allow you to make an impact every day At nVent, we connect and protect a more sustainable and electrified world with inventive electrical solutions. We’re a nearly $3 billion high-performance electrical company with a dedicated team of 10,000+ people at more than 130 sites around the world. Our solutions deliver value to industrial, commercial, residential, energy and infrastructure customers, providing mission critical solutions that improve performance, lower costs and reduce downtime. We design, manufacture, market, install and service high-performance products and solutions that connect and protect mission critical equipment, buildings and essential processes. Our robust portfolio of leading electrical product brands dates back more than 100 years and includes nVent CADDY, ERICO, HOFFMAN, RAYCHEM, SCHROFF and TRACER. Commitment to strengthen communities where our employees live and work We encourage and support the philanthropic activities of our employees worldwide Through our nVent in Action matching program, we provide funds to nonprofit and educational organizations where our employees volunteer or donate money Core values that shape our culture and drive us to deliver the best for our employees and our customers. We’re known for being: Innovative & adaptable Dedicated to absolute integrity Focused on the customer first Respectful and team oriented Optimistic and energizing Accountable for performance Benefits to support the lives of our employees At nVent, we connect and protect our customers with inventive electrical solutions. People are our most valuable asset. Inclusion and diversity means that we celebrate and encourage each other’s authenticity because we understand that uniqueness sparks growth.

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