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Marketing Manager

4 months ago

Tampa, United States AACSB International Full time

AACSB is the world's leading voice in business education, providing quality assurance (accreditation), intelligence and thought leadership, and learning and development (e.g., conferences, seminars, digital learning) opportunities to over 1,800 member organizations and more than 1000+ accredited business schools in over 100 countries and territories. AACSB's core values of quality, community, social responsibility, diversity and inclusion, and ethics are all viewed through a global lens in our collective commitment to transform business education for positive societal impact. Synonymous with the highest standards of excellence since 1916, AACSB connects educators, students, and business to develop the next generation of great leaders.

As the Marketing Manager you will be responsible for developing and leading marketing efforts for AACSB's learning and development (L&D), membership, accreditation, and strategic relationship management initiatives globally and in the Americas.

How you will Contribute:

  • Marketing Promotions: Develops, executes, and measures success of marketing promotion plans and activities to support revenue goals for organizational initiatives. Global and regional campaigns include digital advertising, email marketing, SEO/SEM, content marketing, social media sharing, promotion on membership platforms, and sales outreach support.
  • Member Communications: Facilitates with MarCom team leaders on global and regional communications, developing personalized messaging for all channels based on member segment, role, interests, and region to streamline communications, increase engagement rates, and drive Calls to Action (CTAs).
  • Lead Generation and Contact Management: Coordinates with sales and membership teams on standardized global processes for generating and managing leads and updating the AACSB contact database. Monitors email metrics and manages email delivery system for optimal performance. Documents and streamlines journey maps to shorten sales cycles and automates database updates in collaboration with IT.
  • Sales Support: Provides sales support materials for each stage of the sales and engagement funnel including presentations, emails, fact sheets, website landing pages, product information pages.
  • Cross-Functional Support: Collaborates with the regional heads, membership, L&D, accreditation, and strategic relationship management team to provide operational marketing planning and support for on-site events, dues renewal campaigns, and member announcements.
  • Perform duties in accordance with AACSB International's Mission and Values.
Requirements
  • Fluency in English language
  • Bachelor's degree
  • Minimal domestic travel (5%)
  • Five (5) years marketing, communications, and related experience, with two (2) years' experience independently managing large projects
  • Demonstrated, successful experience with implementing successful marketing strategies and campaigns
  • Excellent written and verbal communication and interpersonal skills to engage effectively with a wide range of stakeholders
  • Proficiency in digital marketing tools and platforms, including email marketing, design including Adobe suite, CRM, marketing automation, digital advertising, social media marketing, and Google analytics
  • Ability to work under pressure, manage multiple projects simultaneously, and drive campaign ROI
Preferred Qualifications:
  • Master's degree
  • Experience in higher education or business education
  • Bi-lingual (Spanish)


Why join AACSB?

We take pride in providing our employees with an inclusive work environment that promotes individual development. Our employees say our benefits, location, flexible work environment, and their colleagues are the primary drivers that attract and keep them with AACSB.

Benefits

We offer a competitive benefit package, including generous vacation, sick and holiday paid time off, health/dental/vision insurance, 403B, short and long-term disability, life insurance, wellness allowance, tuition reimbursement, and a hybrid work environment.