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Marketing Specialist, Inbound-Outbound
1 week ago
Job Location
99 Conroe - Conroe, TX
Position Type
Full Time
Education Level
Bachelor's Degree
Travel Percentage
Local Travel Only
Job Shift
Day
Job Category
Construction
Description
Job Scope
The Marketing Specialist is focused on the development and conversion of contacts to leads and leads to customers through FSG's marketing channels. The Marketing Specialist will work to both gain new contacts and develop existing ones to point of conversion from contact to lead and lead to customer.
Responsibilities:
- Develop and execute both inbound and outbound marketing campaigns to generate leads and drive revenue growth.
- Identify target audiences and create tailored messaging and content to resonate with prospects.
- Utilize a variety of tactics, including email marketing, cold calling, direct mail, social media outreach, and producing copy for print and digital media channels.
- Collaborate with the sales team to develop targeted prospect lists and ensure alignment between marketing and sales efforts.
- Monitor campaign performance and analyze data to optimize tactics and improve results.
- Stay up-to-date on industry trends and best practices in both inbound and outbound marketing.
Requirements:
- Proven track record of success in driving leads and revenue through both inbound and outbound marketing campaigns.
- Experience producing copy for advertising or marketing campaigns, exceptional skill in social media writing, including hashtags and relevant acronyms, proficiency with common office software, experience with SEO concepts, and social media marketing.
- Levels I, II, and III experience levels are defined as follows:
- Level I: 2-5 years of experience
- Level II: 5-10 years of experience
- Level III: 10-plus years of experience
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