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Senior ABM Manager
1 month ago
Meet BenevityBenevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We're also one of the first B Corporations in Canada, meaning we're as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and moreThe Senior ABM Manager will be responsible for developing and executing targeted marketing strategies that drive engagement, pipeline growth, and revenue within both key strategic prospect accounts and client accounts, with a strong focus on Benevity's Strategic client accounts. This role focuses on creating personalized marketing campaigns aligned with the unique needs of high-value clients and prospects, including 1:1 and 1:few campaigns. The Senior ABM Manager will work closely with sales, client success, demand generation managers, and product marketing teams to identify key accounts, develop tailored marketing plans, and deliver impactful campaigns that support business objectives.What you'll do:Strategic Account Marketing Strategy & Execution:Develop and execute strategic marketing strategies that focus on personalized 1:1 and 1:Few campaigns for high-value accounts and the Strategic client accounts, supporting pipeline generation and revenue growthCollaborate with sales, client success, and product marketing teams to identify target accounts and create customized marketing plans aligned with specific needs and goalsUse insights and data to refine marketing strategies, ensuring alignment with account goals and pipeline targetsAccount Engagement & Relationship Building:Create tailored marketing campaigns for specific accounts, addressing their unique challenges and opportunities with personalized content, messaging, and solutionsExecute 1:1 campaigns for top-tier accounts and the Strategic accounts, along with 1:Few campaigns for segmented clusters of clients or prospects, to drive deeper engagementPartner with sales and client success teams to engage decision-makers within target accounts through multichannel marketing efforts, including email, direct mail, digital advertising, and eventsLeverage account insights to build meaningful relationships and strengthen the partnership between Benevity and key clients or prospectsCollaboration with Sales, Client Success, & Marketing Teams:Work closely with sales and client success teams to align marketing strategies with account planning, ensuring a cohesive approach to engaging key accounts and Strategic accountsCollaborate with product marketing and demand generation teams to develop account-specific content and messaging that speaks directly to the needs of high-value prospects and clientsPartner with creative and content teams to design impactful, visually engaging campaigns that resonate with target accountsCampaign Management & Optimization:Oversee the planning, execution, and optimization of 1:1 and 1:Few campaigns, with a special focus on Benevity's Strategic account, ensuring alignment with key business objectivesUtilize marketing technology and data analytics to track and optimize campaign performance, making data-driven adjustments to improve outcomesMonitor key performance indicators (KPIs) such as account engagement, pipeline growth, and revenue generation, providing regular reports to senior leadershipPersonalization & Content Development:Develop personalized content and messaging for each account or cluster of accounts, ensuring that marketing materials are tailored to address specific challenges, goals, and business opportunities, especially for the Strategic accountCollaborate with internal teams to create case studies, whitepapers, webinars, and other content that adds value for target accounts and clientsEnsure that all content is consistent with the overall brand voice and positioning while being uniquely customized for each accountMeasurement & Reporting:Track and report on campaign performance, providing insights into account engagement, pipeline contribution, and ROIPresent campaign performance and actionable insights to sales, client success, and marketing leadership, using data to inform future strategiesContinuously optimize efforts based on data and feedback from sales and client success teams, as well as key accounts and the Strategic accountMarketing Tools & Technology:Utilize account-based marketing platforms, CRM systems, and marketing automation tools to manage and execute campaignsLeverage data from these tools to inform decision-making and track account engagement across all marketing touchpointsStay up to date on the latest tools, technologies, and best practices to drive innovation and improve campaign performanceWhat you'll bring:Education and Experience:8+ years of experience in B2B marketing, with a focus on strategic account marketing, client marketing, or demand generationProven success in developing and executing 1:1 and 1:Few campaigns that drive account engagement and revenue growthExperience working closely with sales and client success teams to align marketing strategies with account planning and pipeline goalsSkills and Knowledge:Strong understanding of strategic account marketing principles, including personalization, multi-channel marketing, and content developmentAnalytical mindset with the ability to use data and insights to optimize campaigns and report on performancePersonal Attributes:Strong project management skills with the ability to manage multiple campaigns and priorities simultaneouslyDetail-oriented and highly organized, with a focus on delivering high-quality, personalized marketing experiencesPassionate about driving business results and building meaningful relationships with key accounts and clients, particularly the Strategic accountsKey Metrics:Pipeline Growth: Responsible for driving marketing-sourced pipeline through strategic campaigns, especially for the Strategic accountsRevenue Contribution: Accountable for generating revenue by executing campaigns that support upsell, cross-sell, and expansion effortsAccount Engagement: Measure and optimize engagement through targeted marketing efforts, ensuring high-value accounts are consistently engagedROI of Campaigns: Track and report on the return on investment of marketing efforts, adjusting strategies to ensure maximum impactMarketing-Sourced Opportunities: Create and report on opportunities sourced through marketing efforts, focusing on new and existing client growthDiscover your purpose at workWe're not employees, we're Benevity-ites. From all locations, backgrounds and walks of life, who deserve more ...Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where you're valued for who you are and challenged to see who you can become ...It's time to join Benevity. We're so excited to meet you.Where we workAt Benevity, we have developed a Community First approach that we design our people's experience around with goals to build a strong community and culture, achieve stellar execution of our business goals and social mandate, and ensure Benevity-ites thrive. For those who live within a reasonable commuting distance to an office, we can split our time working in the office and from home to optimize the opportunities of both, with the requirement that we spend at least 50% of the time in the office.Join a company where DEIB isn't a buzzwordDiversity, equity, inclusion and belonging are part of Benevity's DNA. You'll see the impact of our massive investment in DEIB daily - from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams.We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine. That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to [redacted].
