VP, Marketing

BioPharm Communications is a leading medical communications and marketing firm that specializes in the development and multi-channel deployment of proprietary promotional medical education programs, along with targeted marketing solutions. BioPharm's programs are developed to address specific healthcare marketing opportunities and challenges.
We are healthcare connectors.
We communicate to healthcare providers about the value of life-changing therapies. In turn, we inform and impact patient treatment decisions, helping patients live longer, fuller lives. We do this through the development and delivery of data-driven, multichannel marketing (MCM) campaigns. This helps our clients connect with healthcare professionals. And it helps healthcare professionals connect with their patients.
Title:
VP, Marketing & Strategy
The Vice President, Marketing Strategy will be responsible for developing and executing a comprehensive marketing strategy that align with our overall business objectives, across units. This role will play a critical role in shaping and driving initiatives to enhance brand visibility, credibility, engage customers, and drive business growth.
Duties And Responsibilities
Leads the development of the overall marketing strategy
Helps define and create a thought leadership framework that builds trust, confidence, and excitement in the market place for our products and services
Collaborates with cross-functional teams to ensure marketing initiatives are integrated into the overall business plan
Conducts market research and analysis to identify trends, competitive landscape, and opportunities for growth
Develops and implements a comprehensive marketing plan with clear objectives, target audience identification, and key performance indicators (KPIs)
Implements analytics and segmentation driven campaign frameworks that embed testing to enhance and inform the demand generation process including response and conversation rates
Drive continued optimization of campaigns through ongoing market analysis, testing, and voice of customer feedback integration
Works closely with executive leadership to provide insights and recommendations on market dynamics and potential business opportunities
Oversees the development and maintenance of each unit brand, ensuring consistency across all channels
Collaborates with creative teams to develop compelling messaging and creative
Collaborates with Client Solutions, Creative, Product, and other departments to ensure marketing strategies align with overall business objectives
Fosters a creative and collaborative work environment, encouraging teamwork, professional growth, and knowledge sharing among team members
Performs other duties as assigned
Knowledge And Skills
Knowledgeable in utilizing CRM marketing systems, technologies, strategies, and processes that help manage relationships with existing and potential customers
Strong analytical and strategic thinking skills with the ability to translate insights into actionable plans
Excellent leadership and communication skills with the ability to influence and collaborate across levels
On the cutting edge of digital marketing trends and tools
Exceptional organizational skills, with the ability to manage multiple projects and priorities simultaneously
Strong analytical and problem-solving skills, with the ability to navigate complex issues and provide strategic counsel
Proficient in Microsoft Office Skills-Excel, Word, PowerPoint, Outlook
Experience And Qualifications
Bachelor's degree in marketing, Business, or a related field; required. Advanced degree preferred.
8+ years in senior marketing role with a focus on strategy and planning required
3-5 years managerial experience.
Demonstrated success in developing and executing effective marketing campaigns
The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.
$175,000 - $210,000
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Omnicom Health Group is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we're focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you.

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