Digital Experience Manager

Position: Digital Experience ManagerReporting: VP, MarketingLocation: In Office RoleJob Summary:The Digital Experience Manager will own and optimize the digital customer experience. This role will collaborate closely with cross-functional teams to ensure a unified and consistent brand experience across all channels both online and in-store experience. Utilizing data-driven optimization and creative innovation, the manager will ensure seamless and impactful client experiences across all touchpoints. Responsibilities:Strategic Digital Leadership: Develop and implement a holistic digital client experience that aligns seamlessly with business objectives.Proactively identify and capitalize on emerging digital trends and technologies.Omnichannel Optimization: Manage and optimize all digital touchpoints, including TACORI.COM, to deliver cohesive and engaging customer experience.Analyze customer behavior and website analytics to pinpoint areas for enhancement and implement data-driven optimizations.Digital Marketing Excellence: Lead the planning and execution of impactful digital marketing campaigns to drive targeted traffic and maximize conversion rates.User-Centric Approach: Conduct thorough user research and usability testing to gather invaluable customer feedback and inform strategic design decisions.Meticulously monitor and report on key performance indicators (KPIs), providing actionable insights to drive continuous improvement.Ensure strict adherence to brand consistency across all digital platforms.Map and optimize the customer journey to foster heightened engagement and satisfaction.Data Reporting and Business Intelligence:Develop, maintain, and optimize data reports and dashboards to support business decision-making.Utilize Looker to visualize key insights.Analyze large datasets from multiple sources to provide actionable intelligence.Ensure data integrity, accuracy, and consistency across reporting systems.Conduct in-depth analysis of business trends, KPIs, and performance metrics to drive strategic decision-making.Identify opportunities to enhance BI capabilities and implement best practices.Website Management & Optimization: Oversee website content updates, ensuring accuracy, relevance, and timely delivery.Manage the website content calendar and implement efficient CMS workflows.Ensure website content is optimized for search engine visibility Monitor website performance, including page load speed, uptime, and security, and coordinate with IT to resolve technical issues.Manage website updates, patches, and upgrades, and ensure compliance with accessibility standards.Analyze website traffic and user behavior through analytics platforms, generating insightful reports.Manage and optimize our Magento e-commerce platform, ensuring seamless online store operations.Have previous experience with the management of e-commerce websites built on Shopify and WordPress (WooCommerce) to ensure optimal performance and user experience.Collaborate with developers to implement website updates, troubleshoot issues, and enhance functionality based on business needs.Manage product listings, pricing, and inventory within the CMS, ensuring accuracy and alignment with marketing campaigns.Work with designers and content teams to update site visuals, banners, and product descriptions in line with branding guidelines.Identify opportunities for site improvements, such as UX/UI enhancements, navigation optimizations, and mobile responsiveness, and coordinate execution with developers.Oversee integration with third-party apps, payment gateways, shipping solutions, and marketing automation tools.Conduct quality assurance (QA) testing new features, updates, and product launches to ensure a seamless customer experience.Technical Proficiency: Demonstrate proficiency in Google Analytics (or similar platforms) for data analysis and reporting.Utilize A/B testing methodologies to optimize website performance.Possess a solid understanding of HTML, CSS, and basic JavaScript.Apply SEO best practices and tools to enhance website visibility.Utilize CRM (HubSpot), email marketing, and social media management tools.Demonstrate a working knowledge of API integrationsQualifications:Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.Proven experience in digital experience management or a similar role.In-depth understanding of digital marketing principles and best practices.Must have proven experience and a strong understanding of the Magento e-commerce platform and / or other platforms. Ad Hoc marketing tasks as needed. Exceptional communication, collaboration, and problem-solving skills.Strong analytical and data-driven mindset.Experience with SEO/SEM, CRM, and email marketing.Experience with website content management systems (CMS).